Standing Up For Yourself :: Personal Narrative Writing

Standing Up For YourselfMy first year of junior high, (in our school that was one-seventh grade) I was not spending all my time trying to be popular like all the other people in my grade. I was fair being me how I always had been. One solar day at I was sitting at the lunch table with a bunch of people I would hang around with sometimes. Some of them were talking about there weekends.Then my friend Sami give tongue to, Hey guys you wanna know what I did this weekend?Everybody was like yeaSami continued on saying, strong I went to this party with my cousin and we were drinking and they she gave me a couple of joints and from there on I dont remember the rest of the night, only when it was awesome. I think that I am gonna do this more oftenyou get a really awesome high of it.By this time everybody sitting around her was like that is so quiet. Everybody was really into what Sami said, and as the days went by they acting almost as if she was a god and they had to follow her everymo ve.One day I was talking with my friend Rosie during Lunch when Sami came over. Sami interrupted us saying Would either of you guys like to join me outside for a joint?I said No I have homework to do and anyways I have better things to do then kill off my brain cells.Sami just glared at me for a minute. Then saidRosie what about you, Are you still cool or do you wanna be a dweeb like some some other people at this table.So Rosie left.Later that day during study hall I tried to talk to Sami.Hey Sami I said, What is up over there? non much she replied.I really need to talk to you about earlier today in the lunch room. What about today? Sami asked curiouslyWell, about you pressuring Rosie into sapidity like she couldnt do what she wanted to do, but like she had to do whatever you want her to do like you are her mother or something. What is up with that? Well you know she really wanted to do it.If she did then why did you have to almost force her to go with you. I think you are taking this cool thing a little to far.Sami snapped back, I think that you are just jealous cause everyone thinks I am cool now and I am center of attention and your NOT

Essay --

In the world of pop culture, people look up to a unnumberable of interesting, talented, and inspiring peoples who influence the world. Singers, actors, athletes, celebrities, they all are relevant contributors to pop culture. People look up to them, discuss them, and read articles about them. The media showers these peoples with questions, compliments, and criticism. No other horizontal surface is as inspiring as the story of a shy girl, born low the name of Diana Spencer, who became a symbol of generosity, wisdom, peace, and love for the world. Princess Diana, who married into the Royal Family, was i of the most influential and popular people in this world. Born on July 1, 1961, in Sandringham England, a small village in the county of Norfolk known only for the Sandringham House, a favorite holiday home to Queen Elizabeth II and several of her predecessors,(Sandringham, p.1) Diana went to an all girls school, and then later transferred to a public school. She failed her O- lev els twice and was not considered academically strong. However, Diana was considered fast to royalty, for she and her family had interacted frequently with them. Diana grew up playing with Prince Andrew and Prince Edward, the younger siblings of Prince Charles. Interested in music and dancing, and a girl with a dream to become a professional danseuse(Diana, Princess of Whales p.1) Diana was extremely sorrowed when her parents separated. Placed in the custody of her father, who earned the acclaimed title of Earl Spencer in 1975, Diana earned a new title as he did, and became known as Lady Diana Spencer in her youth. Lady Diana Spencer attended Riddlesworth Hall before boarding at West Health School, and went to the Swiss finishing school, the Institute Aplin ... ...ring came to Diana, who kept her title Princess, even after the divorce, on the night of August 30th, 1997. She died in a tragic car crash with current boyfriend Dodi Al- Fayed. The driver of the car was under the infl uence of alcohol, and was being pursued by photographers that night. Al Fayed and the driver died upon impact. Diana died a few hours later. Even after her death, her generosity and works were continued. A tribute to Dianas contributions was paid through the Landmine bill of 1998 and the Ottawa Treaty in 1997. Both of these documents were about landmines and followed Dianas views on them. After her death, Dianas legacy was continued by the Diana, Princess of Whales Memorial Fund which supports the sick in Africa, helps refugees, and stops landmines. (Biography Online, p.2) Diana, the Peoples Princess, will live on in peoples hearts forever.

Deeper Meaning of Shakespeares As You Like It :: Shakespeare As You Like It Essays

The Deeper Meaning of As You Like It                       Shakespeares As You Like It is a good play for anyone to read or see. Some readers would enjoy one aspect of it, some would enjoy another. yet all in all would, in general, enjoy the play. Albert Gilman says that Shakespeare intended to imply that all that people call for to live together in harmony is good sense, love, humor, and a unstinting disposition. (Gilman lxvii) This play is deeper than the surface, and that is part of its appeal to every kind of person. As its title declares, this is a play to please all tastes. .For the naive, it provides the stock ingredients of romance....For the to a greater extent sophisticated at d, it p propounds...a question which is left to us to answer Is it / better to live in the court or the country?....For the learned and literary this is one of Shakespeares virtually allusive plays, uniting old traditions and playing with them lightly... (Gardner 161) The title of the play came from a tone to his gentlemen readers in Thomas Lodges book, Rosalynde, in which he said, I f you interchangeable it, so. (Lodge 108) People interpret different lines and actions of the characters as they wish, and we know Shakespeare would not object it says so right in the title of the play Actors and Directors assume taken this literally, and have made various changes to the script, such as having Phebe gnaw on a turnip or an apple between her lines and having Rosalind kiss the chain before with child(p) it to Orlando. The characters in As You Like It are easy to understand because they follow their simple wishes they do something because it suits them. For example, Oliver hates Orlando because he wants to. There is no reason for him to resent him, no(prenominal) at all ... for my soul, though I know not why, hates nothing more than he. (Shakespeare 8) Duke Frederick banishes Rosalind becaus e people felt sorry for her for her fathers sake. Finally, Rosalind herself had no other reason than a simple whim to not tell Orlando who she really was. Touchstone added the humor to the story, and Jacques added the melancholy. Shakespeare entered some(prenominal) of these characters into the play to balance each other. He also added Audrey and William to give all of the characters someone to love.Deeper Meaning of Shakespeares As You Like It Shakespeare As You Like It EssaysThe Deeper Meaning of As You Like It                       Shakespeares As You Like It is a good play for anyone to read or see. Some readers would enjoy one aspect of it, some would enjoy another. But all would, in general, enjoy the play. Albert Gilman says that Shakespeare intended to imply that all that people need to live together in harmony is good sense, love, humor, and a generous disposition. (Gilman lxvii) This play is deeper than the surface, and that is part of its appeal to every kind of person. As its title declares, this is a play to please all tastes. .For the simple, it provides the stock ingredients of romance....For the more sophisticated at d, it p propounds...a question which is left to us to answer Is it / better to live in the court or the country?....For the learned and literary this is one of Shakespeares most allusive plays, uniting old traditions and playing with them lightly... (Gardner 161) The title of the play came from a note to his gentlemen readers in Thomas Lodges book, Rosalynde, in which he said, I f you like it, so. (Lodge 108) People interpret different lines and actions of the characters as they wish, and we know Shakespeare would not object it says so right in the title of the play Actors and Directors have taken this literally, and have made various changes to the script, such as having Phebe gnaw on a turnip or an apple between her lines and having Rosalind kiss the chain before giving it to Orlando. The characters in As You Like It are easy to understand because they follow their simple wishes they do something because it suits them. For example, Oliver hates Orlando because he wants to. There is no reason for him to resent him, none at all ... for my soul, though I know not why, hates nothing more than he. (Shakespeare 8) Duke Frederick banishes Rosalind because people felt sorry for her for her fathers sake. Finally, Rosalind herself had no other reason than a simple whim to not tell Orlando who she really was. Touchstone added the humor to the story, and Jacques added the melancholy. Shakespeare entered both of these characters into the play to balance each other. He also added Audrey and William to give all of the characters someone to love.

WWII survivor, Elie Wiesel Essay -- Auschwitz, indifference

Indifference a lack of sympathy. This is a word of agency that describes how a person may watch or know of violence that occurs, yet not take action till it is too late. WWII survivor, Elie Wiesel, creates a salient speech, The Perils of Indifference, in which this one word is presented to a group of world leaders. He provides valid examples of how it is our fault, as a united people, for the evil that revealed itself in the last era. one and only(a) example used in his speech is Auschwitz, a German concentration camp where its prisoners were slaughtered with no remorse from their murderers. The author, though only mentioning this place once, captures his audience as they be silently reminded of what happened and how indifference is to blame for the disaster. Auschwitz is a grand example in Elie Wiesels speech and exposes how indifference was to blame and that the world leaders are to blame, for this one concentration camp defines that one word with accurate evidence such as by what happened within its walls, how the nation leaders let Hitlers Third Reich grow, and how they did not liberate or delay it before the lives of innocent people were exterminatedThe horrors in Auschwitz were dark and twisted, and he uses the emotional tension to show what we let happen within those walls. Prison doctors, such as Josef Mengele, would experiment on prisoners with new types of drugs, or in pressure chambers. Mengele also conducted multiple pit dissections and would often kill for no apparent reason other than intimidation, giving him the nickname The Angel of Death. Between medical barracks and crematorium stood the Black circumvent, where German soldiers executed hundreds of prisoners. But the prisoners were not only captured Jews. All who opposed H... ...ow and expand before good prevails. It has been a trait passed down generation subsequently generation and must be eradicated in order for our race to be at its fullest. Works CitedAuschwitz. United States Holo caust Memorial Museum. N.p., 10 June 2013. Web. 13 Dec. 2013. .Auschwitz outpouring Controversy. Jewish Virtual Library. American-Israeli Cooperative Enterprise, n.d. Web. 12 Dec. 2013. .Bulow, Louis. Gate to Hell, Auschwitz. Auschwitz, Nazi Death Camp. N.p., n.d. Web. 16 Dec. 2013. .Hitlers rise and fall Timeline. The Open University. Open University, 26 Apr. 2005. Web. 9 Jan. 2014. .

Inconsistent Roles Essay -- essays papers

Inconsistent Roles The Colonial era spans nearly two nose candy years with each settlement in the New World containing distinctive characteristics. Location in the new world is one factor that shaped womens lives but religion and economics also played a massive role. These roles however were constantly changing and often contradicting. Since there is numerous factors that contributed to the shaping of womens private and public roles in the seventeenth and eighteenth century it is impossible to categories all colonial woman in one group. Some historians refer to this time period as the golden age of women however, I tend to see this period as oppressive, with only few examples of women exercising social and public powers.The vast amount of women who came to the New World in the earliest days of colonial settlement came as indentured servants to the Chesapeake region. The New World was underdevelop and sparsely populated therefore, the women were pass judgment to not only perform their traditional female work but also engage hard manual labor. Early colonial women in several(prenominal) respects were allotted more freedom than women of latter generations yet, this was not a product of ideology, but rather necessity. European men did not support the motif of equality and saw women as their inferior however, female inferiority was minimized due to the harsh conditions affecting the entire populous of the New World.The women who lived out the date of their contract or who were bought out of servitude were quickly married and just as quickly widowed. This factor granted women more power and access to lend. Some widows would wander power through courts to guarantee claims to their deceased husbands land. Lois Green Carr and Lorena S. Walsh in The Planters Wife describe how many husbands left their entire estate to their widows entrusting them with the responsibility of managing his estate and dividing the land between their children. A husband made his wife his executor and thus responsible for paying his debts and preserving the estate. By todays standards the practice of leaving property to a wife is the norm yet, prior to seventeenth century this practice was virtually nonexistent. Carr and Walsh continue by stating, Evidently, in the politics of family life women enjoyed great respect. Therefore, while the Chesapeake colonies remained underdeveloped women ... ... been more emotionally pleasing but still the women remained distant from the outside public realm. The Quakers shared in an exceptional amount of equally that was never take or accepted by the dominant classes in the colonies. The last years of the colonial era did allow for increased rights and autonomy for women but it still was snarled with contradictions and in no respect could be deemed as the golden age of women. BibliographyLois Green Carr and Lorena Walsh, The Planters Wife The Experience of White Women in Seventeenth-Century bloody sham eland. The William and Mary Quarterly, October 1977, 556-557.Ibid. 557.Laurel Ulrich, Good wives, The Ways of her Household (Oxford University Press, 1983), 22.Ibid. 32.Nancy F. Cott, Roots of Bitterness Documents of the Social History of American Woman, Examination Of Anne Hutchinson (Northeastern U. Press. Boston 1996), 3-10 Carol Karlsen, The tantalize in the shape of a woman Witchcraft in colonial New England (New York W. W. Norton, 1987), 116 Linda K. Kerber, women of the Republic Intellect and Ideology in Revolutionary America (Chapel pitcher Univ. of North Carolina Press, 1980), 38 Ibid. Chap. 4

Inconsistent Roles Essay -- essays papers

Inconsistent Roles The Colonial era spans nearly two hundred years with each settlement in the New knowledge base containing distinctive characteristics. Location in the new world is one factor that shaped womens lives but religion and economics also played a massive role. These roles however were constantly changing and often contradicting. Since there is numerous factors that contributed to the shaping of womens private and public roles in the seventeenth and eighteenth light speed it is impossible to categories all colonial woman in one group. Some historians refer to this period as the prosperous age of women however, I tend to detect this period as oppressive, with only few examples of women exercising social and public powers.The vast amount of women who came to the New World in the earliest days of colonial settlement came as indentured servants to the Chesapeake region. The New World was underdeveloped and sparsely populated therefore, the women were expected to not onl y perform their traditional female wee-wee but also engage hard manual labor. Early colonial women in some respects were allotted more freedom than women of latter generations yet, this was not a product of ideology, but rather necessity. European men did not support the idea of equality and saw women as their inferior however, female inferiority was minimized due to the harsh conditions affecting the entire populous of the New World.The women who lived out the duration of their contract or who were bought out of servitude were quickly married and unless as quickly widowed. This factor granted women more power and access to land. Some widows would assert power through courts to guarantee claims to their deceased husbands land. Lois Green Carr and Lorena S. Walsh in The Planters Wife describe how many husbands left their entire estate to their widows entrusting them with the responsibility of managing his estate and dividing the land between their children. A husband made his wife his executor and frankincense responsible for paying his debts and preserving the estate. By todays standards the suffice of leaving property to a wife is the norm yet, prior to seventeenth century this practice was virtually nonexistent. Carr and Walsh continue by stating, Evidently, in the politics of family life women enjoyed great respect. Therefore, while the Chesapeake colonies remained underdeveloped women ... ... been more emotionally pleasing but still the women remained long-distance from the outside public realm. The Quakers shared in an exceptional amount of equally that was never adopted or accepted by the dominant classes in the colonies. The persist years of the colonial era did allow for increased rights and autonomy for women but it still was tangled with contradictions and in no respect could be deemed as the golden age of women. BibliographyLois Green Carr and Lorena Walsh, The Planters Wife The Experience of White Women in Seventeenth -Century Maryland. The William and Mary Quarterly, October 1977, 556-557. ibidem 557.Laurel Ulrich, Good wives, The Ways of her Household (Oxford University Press, 1983), 22.Ibid. 32.Nancy F. Cott, Roots of Bitterness Documents of the Social History of American Woman, Examination Of Anne Hutchinson (Northeastern U. Press. Boston 1996), 3-10 Carol Karlsen, The Devil in the shape of a woman Witchcraft in colonial New England (New York W. W. Norton, 1987), 116 Linda K. Kerber, women of the Republic Intellect and Ideology in Revolutionary America (Chapel Hill Univ. of North Carolina Press, 1980), 38 Ibid. Chap. 4

Explain how and why the meaning Essay

There are many terms used in respect to World Development, common terms include Less Developed Countries, triplet World and Developed Countries. There is also the more recent and politically correct MEDCs and LEDCs, both being introduced as a sign of the emergence awareness that poverty is not just about economic status. At one time it was strongly thought that a countries development was purely found on its wealth. This led to the North/South divide where the northern hemisphere was predominantly developed and the southern hemisphere mostly underdeveloped.This relationship tin can clear be seen in the diagram below, the main exception to the rule being Australia and New Zealand. World GNP 1997 It was however suggested that these underdeveloped countries would follow a dispatch of economic growth as illustrated by Rostows 1960 model. The model was based on a study of 15 mainly European countries, the main future being on industrialisation and economic position. The model propo ses that a country can break the cycle of poverty and underdevelopment by following a eon of linear stages, five to be exact.Rostows Model of Economic Growth Stage 1 Traditional Society This stage of the model is dominated by subsistence economics where little if any productivity is consumed by those who produced it rather than being sold. Agriculture being the primary industry at this stage is produced with little cracking and on a labour intensive basis. Stage 2 Preconditions for Take-Off Also k without delayn as the transitional stage this is where people desire a high standard of life and so change their aims and goals to increase production and begin to trade.This process can also be triggered by external sources where forces help to assist the transition. * Stage 3 Take-Off Industrialisation dramatically increases with the populations attention shifting from farming and agriculture to manufacturing. This effect is normally concentrated and leads to an improvement in inf rastructure and the initiation of rude to urban migration. * Stage 4 Drive to Maturity The economic growth spurred in stage 3 starts to spread across the country, there is also a multiplier effect where the amount and diversity of industry increases.The emphasis is now on technological advancement as rural populations and agriculture are further put in decline. * Stage 5 High Mass Consumption Personal incomes grow and so the demand for third industry intensifies. There will therefore be an increase in tertiary employment as manufacturing now begins to decline. Basic amenities are now common place and the country should have a stable infrastructure, political situation and a high GNP.Rostows model would require substantial investing in capital, unless there is external intervention it would be very difficult for a country to leave stage 1. Barke and OHare who themselves made a development model were the first to publicly reject the Rostow model, in 1984 they argued that the mode l was too Eurocentric expecting all countries to follow the west (America and Britain etc. ). They agreed that yes a country can and some already had passed through the 5 stages, besides it is unlikely for a country to take off without structural and social change. opposite criticisms of Rostows model include the model assuming all countries start off from the same level, and that it does not take into consideration the debt a country can gather from aid to help it transcend from stage 1 to 2. Africa is a perfect example of this, where the countrys debts have prevented it from further developing. By the 1990s people were for the first time trying to redefine the term development, after the failure of the Three World Model which was seen as an inappropriate way of backwash global development, the world bank identified and took up the challenge.They believed that development should not just be about economic growth but it should have a more multi-dimensional prospective, they believ ed that development was also the challenge to improve quality of life taking into account the following factors The right to a better education. Individual/political freedom. More equality of opportunity. Higher standards of health and nutrition. Strong culture. This brought about three core values of development, sustenance, self-esteem and freedom to choose.This new prospective also resulted in many quotes, one that sums up this new way of thinking is by Moorish written in 1998 Development is not simply concerned with wealth, but with many other aspects of life such as health, education, housing and employment. However, as a great deal as people wanted countries to develop there was also capacious concern about the cost it was having on the environment to fuel this process, and so a new approach was introduced, a greening of development.This meant that although a countries natural resources would mute be needed for it to develop, it should be done so in a sustainable way as to not compromising the ability for future generations to fulfil their own needs. This greening of development initiated numerous schemes such as in the Amazon Rain Forest, where for every tree that was to be cut-down another would be replanted. It is this sustainable approach to development that is still being implemented today, with concerns about global warming and a lack of crude oil to name but a few.Although Rostow explained the development of western countries well he failed to consider the different cultures and traditions each country has. As quoted by Mark Tully in 1993, Development is more than simple economics, he was right, it is about much more than that. Social, economic and political factors need to be taken into account for a true projection of how much a country really is developed, and so the new meaning of development is defined as, the progressive improvements in the standards of living and quality of life for an increasing counterpoise of the population.

Vw Strategy India

Marketing Solutions Volkswagen India Case Study Innovative campaign inspires 2,700 rail machine recommendations in 4 weeks Volkswagen (VW) is champion of the worlds leading automobile manufacturers and the largest gondolamaker in Europe. As Volkswagen pursues its goal of becoming the number one automaker in the world by 2018, India has become a key component of its strategy. India is currently the worlds second fastest growing car market, with shipments expected to much than double by 2018. As a relatively recent entry into the Indian automotive market, VW needed to wage hike brand awareness. To address this challenge, Volkswagens merchandise team focused one of its key brand pillars, innovation, to make a strong impact throughout the roll-out in India. Innovation was showcased not only in Volkswagens product introductions, but also in its communications and advertising. Challenge Create brand awareness among working professionals Build loyalty and aspiration In uence decisi on-making Solution Establish EnableVW-branded Company Page on LinkedIn LinkedIn members to recommend their favorite VW models Use LinkedIn Recommendation Ads to extend reach Innovative marketing strategies raise awareness VW India created groundbreaking campaigns such as the worlds rst talking sorespaper, which used light-sensitive chips to speak to readers about Volkswagen as they turned the pages of their sunrise newspaper. The talking newspaper ad created a sensation in India, and garnered worldwide attention for taking print advertising to a new level. In one year, brand awareness ore than quadrupled, increasing from 8 percent to a high of 37 percent. Volkswagen next turned to digital media to extend its success and create new opportunities for customers to connect with the brand. Lutz Kothe, Head of Marketing for VW India, says, At Volkswagen, innovation is woven into everything we do. In formulating our digital strategy, we looked beyond the obvious for innovative ways to engage our audience. We knew that for many people, their car affects their professional life and their professional identity affects their car choices.This made LinkedIn a natural choice to connect with current and potential car buyers among the growing Indian professional population. 1 Why LinkedIn? 1 resource for career-minded professionals Precise targeting by seniority and geography ensures match with affordability criteria, dealership locations Results 2,700 2,300 product recommendations in 30 long prison term new followers on VW India Company Page 960,000 viral updates about VW car models Indian car market growth second fastest globally, The measure of India, Jan 12, 2011 IHS Global Insight Automotive Industry Analysis, (data status 07/02/11), rounded.Recommendation Ads get people talking Next, Volkswagen launched a series of Recommendation Ads encouraging more customers to jointure the conversation. Each ad showcased endorsements of actual LinkedIn members, and inv ited the community to recommend their favorite Volkswagen model. Volkswagen used LinkedIns broad reach (100 million members worldwide, 9 million in India) and fine targeting capabilities to connect with professionals who matched the buyer pro les for their different models.Lutz Kothe said, Volkswagen was the rst company in India to use LinkedIn Recommendation Ads, and the campaign was a success. We went in with a goal of inspiring five hundred recommendations among current and prospective car buyers. In less than 30 days, over 2,700 Volkswagen fans had stepped forward to recommend their favorite cars and share these recommendations with their professional networks. In the same time period, we gained over 2,300 followers who asked to stay abreast of the latest news and developments from Volkswagen.Kothe concludes, In a world where people spend an increasing amount of time at work, thinking about work, and interacting with their work colleagues, we believe its important to foster di scussion about Volkswagen products in a professional context. Our innovative partnership with LinkedIn lets our customers cop about Volkswagen products and provides insights. LinkedIn Recommendations are Network Aware, allowing members to see who in their professional network has recommended VW products Engaging working professionals on LinkedInLinkedIn approached Volkswagen India with an opportunity to be the rst auto major to take a shit a presence on LinkedIn Company Pages. Company Pages provide a branded home base within the LinkedIn community where logical argumentes can showcase their company, products, and operate in a trusted, professional environment. Volkswagen India participated in the worldwide launch of Company Pages in November 2010, and soon thereafter opened up their pages to allow LinkedIn members to post reviews and recommendations of their car line in India including the New Beetle, Vento, and Polo.Mr. Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger C ars says We were pleasantly surprised to see how easy it was to create our Company Page on LinkedIn and lettuce engaging with customers among the LinkedIn community. Furthermore, the quality of interaction was very high. Recommendation Ads accelerate results 3000 2500 2000 1500 1000 500 0 Week 0 Week 1 Week 2 Week 3 Week 4 Launch of Recommendation Ads LinkedIn member-generated recommendations of VW car models increased dramatically with the launch the recommendation ad campaign.Over 2,700 Volkswagen fans recommended their favorite car models to their professional network in just four weeks. Sample Volkswagen recommendation ad featuring the new Beetle Reach the worlds largest audience of business professionals with LinkedIn. LinkedIn Marketing Solutions http//marketing. linkedin. com/contact Copyright 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their individual owners. All rights reserved. 10-LCS-032-G 0511

The Ohio Gang

Hilary Barrett April 13, 2009 Ohio History Dr. Patrick Thieving Their Way into History In 1919 World War I had come to an end. Ten long time later the stock market bashed throwing the United States into a Great Depression. The clock period in between was a time that was classified by a boom in the economy and prohibition legalized by the eighteenth amendment. This amendment had lead to an increase of organized crime nationwide. In that time span of these two prominent moments in American history was bingle of the most black presidencies in American history. It came from no other than Ohioan rabbit warren G.Harding. Harding can be considered one of the worst presidents of all time. He won the Presidential election of 1920 which made him forthicially the President in January of 1921. Once he became president, he immediately made up his cabinet. Three members of his cabinet included his attorney general Harry Daugherty, his secretary of the navy Edwin Denby, and his secretary of the interior Albert Fall. These cardinal men along with Charles Forbes, Thomas Miller and Jess metalworker were coined The Ohio Gang. The Ohio Gang was a group of men either in Hardings cabinet or they directly knew Harding.Although some of the members are not from Ohio, they were coined this name due to their relation to Harding. In fact a majority of the members were not from Ohio. Harding let these men do as they pleased. These men single handily put together some of the biggest scams of the 1920s. The scandals they pulled off were neither elaborate or spectacular but they made a ton of property off of them. Daugherty was Hardings first appointed cabinet member. The beginnings of The Ohio Gang surfaced while Daugherty was in office. He was accused of selling his vote for basketball team thousand dollars.From that point on any kind of scandal relating to Daugherty and had an affiliation with President Harding went simultaneously with The Ohio Gang. In a nutshell, as soon as Dau gherty was appointed by Harding, the gang began their scandals. Not only that, Daugherty was the single plump foring of all of the scandals that occurred during Hardings presidency. For all tense and purposes Daugherty was the backbone of The Ohio Gang. The Department of umpire at the time had two desks with the names Jess smith and Howard Mannington on them. Jess smith was a long time friend of Daugherty. Daugherty and his brother actually set metalworker up in business.Mannington was a long time political companion of Smith. They had both worked in Columbus together. Both Smith and Mannington were brought to Washington to help the attorney general. Mannington was released from his office though. Harding believed that Mannington was becoming too reckless for his administration and sent him to Cuba. He had slight affiliations with the gang but never really lived them out the affilations as oft as the other members did. He went there on behalf of the largest banking play along in the United States and was then no longer officially associated with The Ohio Gang.The 1920s was a time of prohibition and having someone who was considered an inebriantic as a President only lead to scandal. The only part of The Ohio Gang that related to Mannington was the embezzlement of alcoholic drink to New York. John Gorini, Bill Orr, and Mannington would illegally sell permits. The money for these permits was given to Gorini, then to Orr, then to Mannington. Then if you would actually sine qua non to buy liquor you could at an extra cost. Every member of the chain of sales got a little kickback. Gorini alone made over two hundred thousand dollars in a matter of foursome months.Orr and Mannington also got cuts that big and sometimes bigger. Also, Manningtons chasten hand man, Jess Smith, also got a cut. The rest of the money made on the selling of alcohol and permits was not known by Gorini where it ended up. This was the only relation that Mannington had to the gang. S ince he was gone before anything major had happened, he was the only one who got a stylus without repercussion. He became rich and went on to have a very successful life. The Ohio Gang even went and had their scandals go international. A Japanese man had a connection with Mitsui and Company.The bankers of this company handed one hundred one thousand dollar bills to the Japanese man. He in turn gave the bills to Gaston B. Means. Means originally worked for the Bureau of Investigation in Ohio. Means then handed over all of the money to Jess Smith. That was a grand total of 100,000 dollars made with just this one company. Harry Daugherty never seemed to be out of the action in all of the scandals that The Ohio Gang was a part of. It started with alien property steward Thomas Miller. He had accepted bribes by Smith to illegally transfer a German-owned American subsidiary to the American firm.John King also had a part in this scandal. He manipulated the alien property custodians office to his own benefit. He died right after he was indicted for this case. It was found that he left his widow fifty thousand dollars in American Metals bonds. Daugherty is connected because all three of these men were indicted for this case. It was the case that eventually leads to the demise of the head of The Ohio Gang. The biggest scandal that The Ohio Gang pulled off was the Teapot Dome Scandal. The Teapot Dome is an airfield of oil bearing land in Wyoming and Elks Hills in California.The land had been set aside for the Navy in order to provide them with petroleum. Edwin Denby was the Navy Secretary at the time. He had almost complete control of what happened to this area. Albert Fall, who was the secretary of interior, was illegally leasing the land to two oil companies the Mammoth Oil Company and the pan American petroleum Company. In return, Fall would receive personal loans or gifts from the two different oil companies. Once the scandal came to a close, Fall had made over four hundred thousand dollars in loans or gifts.Fall resigned his position once authorities found out what exactly was pass on in Wyoming and California. During the U. S. investigation, Denby was called to the point of view. Since he was the one who was supposed to be watching the area one would think that he would have known exactly what was going on. Yet, he was another pawn of Daugherty and came to the stand and basically pleaded the fifth. It was clear that during his confession that he was too stupid to be crooked like the rest and just went along with what Daugherty or Harding wanted him to do.Due to the way he acted during the interrogation, he is known as Hardings best employee since he did not confess to anything. During the Senate hearing, it came to the court that Fall used the money to pay off ten years of backed taxes. Two people also came to the stand and admitted that they had leased land from Fall. They were Harry Sinclair and Edward Dohney. They both admitted to givin g Fall large loans in order to lease off the land. Fall pleaded the fifth on these two accusations. Fall was found guilty on accepting money for oil leases. He was fined one hundred thousand dollars and sent to a year in jail.All of the oilfields were returned to the U. S. Navy. Charles Forbes was appointed by President Harding as the director of the Bureau of Veterans affairs. It was created by President Harding in order to help out veterans of World War One and future veterans of other possible wars. It has been since renamed and unchanging holds some experimental condition today. Forbes did serve in WWI in the marines and had a reputation as beingness a deserter. Once Forbes received his rank from Harding, he immediately gave himself the honor of being a colonel in the United States Army.Also, the biggest scandal of the Bureau of Veterans affairs was that Forbes embezzled two hundred and fifty million dollars. This money was calm to help out various veterans and Forbes unplo ughed it for himself and the gang. As quickly as The Ohio Gang came to power, they fell just as hard. Harding died on August 2, 1923. It has been said that he died from pneumonia yet it also could have been a heart attack. With this Calvin Coolidge came into office since he was Hardings Vice-President. Once Coolidge took the oath of the oval office, The Ohio Gang and their dominance in scandalous political events was over.The gang had put most of their funds that they received in a bank that Daughertys son burned to the ground. All of the embezzled money was mostly now gone. A perfectly good reason for this was so the authorities would not see the bank books of the gang. This way they could not arrest them on charges of tax invasion as well as the ones that they were facing already. Another place that the money ended up was in Means backyard. Means had back gate that was opened with a special key. It was in some ways almost as good as a bank vault. It was camouflaged with vines so t he average person would not see it.It was a small steel box that was lowered into the ground by a strong rope. Means kept the money that Smith had bought to him. He always kept a detailed account on how much money was coming in and how much was going out. At times, Means had as little as fifty thousand dollars and as much as five hundred thousand dollars in his backyard. Smith would usually make withdrawals and go right to Daughertys house. Jess Smith always had a key role in the gangs constant thieving. Smith was Daughertys right hand man. He helped Daugherty get much of his money. Smith had brought a revolver in Columbus the wickedness before he committed suicide.Daugherty was with Smith the night he had bought the gun. Daugherty had gone to sleep and was awakened to Smith rolling around with a revolver in his hand. Smith was not all in(p) yet, but he was on the point of going crazy and shooting himself. The next night he had been rooming with a friend of Daugherty. This person w as awakened by a crash and saw Smith with his head in a waste basket and a revolver in his right hand. One of the main members was now dead and Daugherty was coming up on indictment. Not much is known why Smith killed himself but much can be assumed. The main theory is that Smith knew way too much.If Daugherty and Harding were the master minds, Smith was their associate handing out tasks to all of their little pawns he knew everything. Most historians think that he killed himself because he did not want to go through the agony of trial along with spilling the inner most workings of the gang. Charles Forbes was the next one to go. He was brought to trial on a conviction of embezzlement. Yet, he stood no chance. Once his actions went public, he was immediately convicted of embezzlement. He received a one hundred thousand dollar fine and two years in jail.His actions brought attention to the American public. It showed just how distrustful government officials are among the American pe ople. Ironically Daugherty was forced to investigate most of the stuff that was going on during Hardings presidency. Congress, at the time, said that Daugherty was doing a poor job investigating these cases. Once Daugherty backed Smith for his suicide, which he claimed it was just illness the Senate launched an investigation on him. Daugherty was not directly linked to anything that the gang did. Yet, Daugherty still resigned his post as attorney general.It was a sketchy move that a lot of people still question. It was not until Hoovers administration that all of the members of The Ohio Gang were out of office. They were a modern day mob, who had all of the resources to get what they wanted. Hardings presidency is coagulate with their actions and should rightfully so. He headed the most scandalous cabinets in presidential history. All of the members were not the brightest in the bunch but they got what they wanted. Although they paid the price for their actions, they will go down a s the biggest bunch of crooks to ever step into such high authority as they did.

Evaluating Eligibility Rules Essay

In determining which eligibility regulations can be associated with the Lakeland jurisprudence De segmentment, it the objectives of much(prenominal) institution must be looked into before going through and through the details in which such rules apply. The institution provides public and security measures to the community it holds. They promote the welfargon of the people around them under the parameters mandated by the law in the creation of such institution. With this, the eligibility rules that the manner uses revolves around the (1) eligibility by administrative rule and regulation, (2) eligibility by administrative discretion and (3) eligibility by judicial decision.To understand whether the eligibility rules advocated by the agency promotes a stigmatization, trade-offs or off-target benefits, each rule must be looked into in accordance to the application of such within the Lakeland Police Department. The eligibility by administrative rule and regulations fixs an advantage to client beneficiaries because it gives social workers and other human service staff members a means by which to administer the benefit or service chopine evenhandedly and reliably, so that people similarly situated atomic number 18 given similar benefits. (Chambers and Wedal, 2005, p. 112)This rule can be seen to create trade-offs within the carcass of Lakeland Police Department. Trade-offs is evident because of the situational circumstances in which this rule can be applied to citizens within the district. There are implications of such applications in the way the police department addresses the people. On the other hand, administrative rules restrict the freedom of staff members to use their discretion that is to judge need for the benefit or service in various(prenominal) circumstances. (Chambers and Wedal, 2005, p. 112) The next thing is the eligibility by administrative discretion.This discretion sees to it that all particular concerns within a system need to be addresse d by the agency. all(a) general organizational policies and administrative rules must be interpreted and applied to individual situations, so it is important to understand that such interpretation and applications necessarily impact significant personal legal opinion on the part of the staff member. (Chambers and Wedal, 2005, p. 14) With this, it can be seen that there is a stigmatization of benefits among members of the community handled by the Lakeland Police Department. Their content to address situations of its citizens particularly concerning their welfare in accordance to the law and mandates of the city can clearly be seen.This creates benefits among locals on the assurance that their welfare is protected by the agency. Lastly, is the eligibility of judicial decision. This rule can also be seen as applicable to the Lakeland Police Department. After a program has been in operation for a fulfilment of time, it is very likely that a contention will arise about whether the e nabling legislation or whether an administrative rule or discretionary judgment was faithful to the spirit and intention of the law under which the program or policy was established. (Chambers and Wedal, 2005, p. 115) It can be seen that this categorization creates an important part of the Lakeland Police Academy. This creates a stigmatization of benefits among local citizenry.It may be true that the agency can exercise administrative discretion, however issues may arise between the proper consummation and application of such initiative among members of the community. This rule seeks to create a check-and-balance among the members of the police force. It is true that the objectives are in-line with the rules and mandates of the law, however, the actual practice remains to be on the part of local enforcers and policeman. This creates a subjective interpretation of actions by enforcers that more often than not leads to judicial contention.Appeals to the judiciary for clarification o f the law are routine and in the end they can become as important as the legislation or administrative rules themselves. (Chambers and Wedal, 2005, p. 115) To determine whether there are weak rules in the system of Lakeland Police Department, the three eligibility rules again must be looked into. On the eligibility by administrative rule and regulation, there exists a problematic issue on how to in effect distinguish what are the different parameters for such actions.The agency may have difficulty in promoting the necessary measures present if such issue persists. Therefore, it is important to realise whether a certain entitlement rule originates with judicial decisions, administrative rule, or individual staff discretion, for on that fact depends the prob great power of change staff decisions certainly are changed more easily than are formal rules and statutes. (Chambers and Wedal, 2005, p. 112) On the other hand, the two other eligibility rules are described to be minimal in p roblems.This is due to their ability to sink within the system and serve as both a check-and-balance among local authorities under the Lakewood Police Department and an initiative to further create changes that the department involve to address the changing needs of the future. Eligibility rules are characterized to create a foundation for actions by people. In the case of Lakewood Police Department, it seeks to cater the needs of the locals in promoting security and their welfare.In the issue of such eligibility rules being fair, it can be argued that they are indeed fair overall since it is based from the mandate of laws and legislation. The sole(prenominal) issue here is the actual application of such rules by people who supposed to be fit for the description. Sometimes, there is a subjective interpretation of how such rules can be applied. This creates the sense of disparity of opinions and practices to both local and enforcers of such rules.On the other hand, tackling the iss ue of sufficiency, yes, it can be argued that the rules applied during that time are sufficient to address the current need of the locals. However, it may not be the case in the future as impudently issues and challenges arise within the new system. That is why, changes in the system and rules are needed to further pursue the interests of people. For one, rules are and regulations are meant for the people to ensure their security and welfare within the community.

Poem Play Story

House of card game is a series that was produced by Beau Williamson and takes place in a present- day Washington D. C. Setting. The main character coarse underworld, Is a Democrat congressman from S step to the foreh Carolinas district, who creates a devious plan In order to get himself into a position of origin. With the assistance of his wife, he is fit to under mind and scheme against the President of the united States, by befriending him and other people of power through blackmail, scheming, and even murder. Frank Underworld used his power to influence electoral votes.He do deals and passed laws 2 not for economical growth but for his own personal endeavors. Frank wasnt always this way, he was very faithful to the president at ace time. The president chose another congressman to become Vice President, knowing that Frank waited many years for the position. After the president assign another person is when Frank became enraged, taking matters into his own hands. A great man once said, everything is about sex. Except sex. Sex is about power Is one of his favorite quotes.I chose this lay not because I am Intrigued by politics, but because of all(prenominal) the deferent turns the plot has taken during the show. Life a Journey Is a poem that Is written by Noreen Carded. A few lines from her poem goes as follows Now Im in my sunset years. Ive learned my lessons have no fear. I made mistakes along the way. Each time my scruples made me pay. Advice to youth if they allow. Life is precious live well now. In this poem the Author discusses that in invigoration we all make mistakes that we have to live with and that we should learn from them and move on.She also writes on how we should Just enjoy life. Chose this poem because a lot of my teen and primordial twenty years I spent not really enjoying life the way a teenager topically would. I am currently in process of changing that and just living one day at a time. The poem describes her as being young and making mistakes, and allowing it to bother her conscience Once growing older realizing there is much more than to be enjoyed in life and telling younger people not to make the alike(p) mistakes she has. The short story I chose was of David from the Bible.Some of us may know the story of David, who was the small Sheppard that grew up and became king. When David was 3 just a boy, he had brothers that went off to war. The Philistines were hounding them, and blaspheming God. David ventured out to give his brothers food and noticed had faith in God. Knowing that God will protect him against a large man/giant like Goliath, he took five stones into his hand. One stone for Goliath and each of his four brothers. The Philistines all laughed at him, being such a small boy, challenging a giant.They all stood in disbelief after witnessing David taking Goliath Down with a single stone. I chose this story because it displays the true meaning of self confidence. The story of David is in the Bible 1 Samuel 17. Each of these pieces have impacted me in some way whether it be life, my way of thinking or self confidence. House of Cards series has given me sixth sense on what I would like to call the down side of politics. Even though this show is Just that, it really makes me admire if politicians are really that corrupt, and whether their decision making really s for the greater good.Like Frank Underworld road to power is paved with hypocrisy, and casualties. The poem that I chose gave me insight on how to enjoy the simplicity of life and how not to dwell on the mistakes I have made along the way, but rather to learn from them and limit living. Noreen Carded has wonderful themes and her poems are pleasant. Last but not least the story of David helps me to really understand the importance on believing in yourself, even more when you are doubted by others. I dont think of David as an underdog, but more so a confident being with skills.

Extracurricular Activities in a Student’s Life Essay

Extracurricular activities can empower students to make their let decisions and help them gain vital induce and skills to lead them on the path to their future.The FactsAccording to the Montana State University Extension Service, students involved in outside activities are more exchangeablely to become leaders, more allowing to boom tasks, more willing to voice opinions, and more likely to graduate from high take aim and have annual incomes of more than $50,000. Extracurricular activities are also a good elan to explore social, political, and career interests.Gain Experience through Extracurricular ActivitiesExtracurricular activities help students gain experience in a chassis of areas that will enhance their future. Through troth in sports, students learn cooperation, teamwork and measure management. By serving as an officer in an organization, students learn responsibility, problem resolving and communication. Extracurricular activities can also help students discove r hidden talents, meet people they might otherwise not encounter, and learn about things outside their own environment.How to Choose an ActivityBut which activities should a student admit? Should they choose activities that use talents they already possess and meet people with similar talents, or should they choose something new and different and meet people who possess different opinions and skills? Some students are easygoing with growth while others will feel more comfortable with familiarity. If a student enjoys outdoor activities, he or she may want to look into archery bon tons, horseback riding or other sports.If a student enjoys reading material he or she may also enjoy literary clubs, writing clubs or journalism activities. Extracurricular activities are also a good way to learn appreciation for new and different activities. A student who would ordinarily choose footb whole or baseball might think about exposing themselves to archery or bird watching. Choosing something outside a students comfort zone widens horizons and expands go throughledge. Being open to new avenues by joining the newspaper staff, the computer club or the decorative painters club will expose students to new people and new ideas.What Activities Are Avai testing groundle?Activities can be imbed by checking with school counselors, reading the club section of the local newspaper, calling the Chamber of Commerce, asking other students what activities they are involved in and checking with area churches. breeding on volunteer activities can often be obtained from community service organizations or teachers. Teachers can be a wealth of information concerning work-study programs, internships and summer jobs all of which help students build their resume and gain valuable experience in their career field.If a student has already chosen a career path, extracurricular activities can help pave the way. If he or she is interested in teaching science, being an officer in the science club or get in the local science fair can show commitment. Community service at a nearby pharmacy or volunteering at a lab at a nearby hospital or plant can also give experience in the chosen field and can be included on a resume.Ask QuestionsIts important to inquire about the organization.Is at that place a cost involved?Will participants be asked to ensnare money?How often does the organization meet?Are evenings and weekends involved?Are outside activities required?How many hours will the organizations activities entail?Checking school and work schedules should also be done before joining any organization. Extracurricular activities are important, but they shouldnt take up all of a students time outside the school day. There should still be time for homework, chores, relaxing, and spending time with friends and family. A combination of all these are an important part of a healthy lifestyle.Extracurricular activities should complement a students life, not complicate it. When student s are involved in as well as many activities or in an use that takes up too much time, students will become stressed and grades and family relationships begin to suffer. Students should be careful not to strain themselves by taking on too many activities or volunteering for too many jobs or committees in an organization. destiny as an Officer of an OrganizationServing as an officer of an organization can also teach a variety of skills. Leadership and management responsibilities can be gained through serving as President. Recorders or Secretaries gain experience in writing and journalism. Treasurers gain bookkeeping and money handling experience. Each office holds valuable skills that can be utilize in the future.Many students who ran for Student Body President of their school have gone on to become Chief Executive Officer of an organization or President of their own company. Running for office also gives students experience in campaign management, advertisement and people skills .Some students may choose to get to know an organization better before becoming an officer. They will still have opportunities to serve on committees or volunteer for projects throughout the year. Teamwork, communication and organization skills are all gained by serving on a committee or working on a club project.CommitmentLearning to stick with an activity from start to finish is another important lesson of extracurricular activities. Once a commitment to a club, activity or committee is made, students should hang in there even if the activity isnt quite what they expected. By learning to see activities through to the end, students learn valuable lessons they will use later in life. They will be less likely to drop out of school, less likely to quit a job and less likely to walk away from a relationship prematurely.Gain Vital Experience and Skills for the Future Experience gained from extracurricular activities will follow students throughout their lives. It is surprising to note t hat when the top two candidates in the running for a job are closely matched, something like Eagle Scout listed on their resume can help decide the tie. Prestigious honors like National Honor Society, English Honor Society or Gamma Beta Phi are noticed by potential employers. They look for competent workers that are go-getters and are willing to get involved and go the extra mile. Even something like Scouting or 4-H tells employers about the person behind the resume.Taking the time to get involved in extracurricular activities will benefit students in a variety of ways. Time away from the school day through participation in extracurricular activities can also serve as an outlet for stress and a way to build confidence and self-esteem. Students need encouragement to give chase their dreams. Not only will it empower them to make their own decisions, they will also be given a chance to gain vital experience and skills that will lead them on the path to their future.

Rayon’s market

Britton to acquire American Fiber trade consists of Rayon, Nylon and Cotton. Rayons market share was increasingly rapid until 1959 besides started to fall by year 1960. Nylon was introduced in 1955 and was eating up the market for Rayon. It has achieved a good increase in market share every year.1 . tertiary largest producer of rayon in the SSI . Increased earning difficulties 2. $MOM liquid assets 2. Rayon industry was declining 3. No short or capacious-term debt 3. Entry of new fiber products 4. Modern profound manufacturing facility l. Problem Institutional Should MR., Inc. Acquire American Rayon Inc. (AR) ? OperationalIs Marcs management control system well suited to handle AR? II. Objectives 1. To square off out viability of MRS. acquisition of AR. 2. To find out how much should MR. pay for the AIR acquisition. 3. To find the Net Present Value of AR. Corporate Objective 1. Growth is the explicit objective of the acquisition design 2. And borrowing capacity Areas of Consid eration 1. SOOT STRENGTHS AIR is the 3rd largest producer or Rayon Strengthen liquidity AIR had over $20 million in liquid assets that were not needed for operations No short or long term debt They had a modern manufacturing facility, their facilities can be retrofitted for ewe technology. MR. has a long history of successful acquisitions through its diversification campaign (therefore they have enough experience in handling risks and problems connected to acquisitions. James Clinton, President of AR, had expressed entrustingness to uphold and offer his services even after the acquisition for two years. WEAKNESSES MR. has a weak R & D MR. maxed out credit benefits From 1955, rayon began to falter AIR face earning difficulties with a shrinking industry MR. management lacked the technical know-how to contribute o ARIAS profitability OPPORTUNITIES upcoming innovation (polyester) in the fiber industry.THREATS The growth of Rayon has been falling which was approximately to become o bsolete. Introduction of new raw materials in the tire cord moving in- Acquiring AIR might entangle MR. in a dying business Competitors in the fiber industry 2. Macroeconomic Indicators Political Political climate in different countries producing and buying automobiles regarding policies on import, export and manufacture of automobiles and automobile components. This will in like manner include policies on allowing setting up of manufacturing plants by foreign companies. Stability of governments. This may affect the future conditions in a country. Taxation policies. scotch Recession Demand for cars, during the period, would result to exacerbate as a result of higher levels of unemployment, lower purchasing top executive and the resulting postponement of new car purchases, decline in per capita automobile travel and volatile fuel prices. Reductions in per capita automobile travel directly impacted demand for tires and thereby tire cord in the replacement market. Debt Crisis . Credit restrictions as a result of austerity measures implemented by debt ridden governments, consumer indecisiveness, weakening consumer confidence as a result f midweekly flaring up the regions financial problems, would result in slowing down auto sales Level of economic activity that affects need for commercial mapping of automobiles Exchange rate, interest rate, GAP, inflation & other economic indicators Demographic The population figures and automobile buying capacity of people. The aging baby boomer population and their propinquity to retirement age is increasing annually while the number of young drivers in the 16 to 29 year age bracket is increasing at the slowest pace. The discrepancy between the growing number of retirees and the educed number of young drivers is bound to manifest itself by way of reduced growth in the fomite buying population. Socio-cultural Lifestyle and preferences of people that has an impact on their choice of types of automobiles. Social norms tha t impact the decision to own and intent automobiles versus other means of transport.Market Profile and observatory There is significant uncertainty since MR. is uncertain about the future of the rayon business. There are different perceptions about whether the potential of the AIR acquisition is big, but in new unfamiliar area such as rayon market the information is not enough. There are huge questions surrounding the potential of this business. Questions like how the market may evolve, considering the fact that the rayon industry had enjoyed one of the most spectacular successes in the history of tire manufacturing and at one point, the rayon industry started to decline.On another note, AIR is also expected to pick up and gain market share as smaller companies vertical and functional integration taking the fact that MR. already has strengths in the manufacturing of power brake systems, industrial furnaces and etc. The acquisition may be able help MR. to enter the new market of ra yon production and also use rayon to get deeper into tire manufacturing. Competition Different synthetic fibers compete for shares of the total fiber market principally on the basis of relative prices and relative timberland characteristics.Diversification program created significant strains on the Companys memorial tablet structure and financial position. Since continued rapid diversification was considered imperative, Companys highly- centralized decision-making processes had shifted to a highly decentralized management structure, which transferred positive decision- making power to division private instructors. In 1961, there were seven divisions. All marketing, purchasing, manufacturing, research and development, personnel matters, and accounting were handled at the division level.Each division has its own conductor (usually a Vice-President) and had responsibility for the growth and profitability of his division. A division manager could get stock options and earn an annual bonus of up to 60% of his menage salary depending on the earnings and growth of his division. Divisional sales and earnings goals. Divisional sales and earnings formulated by each general manager and submitted each November to the head office for review by Mr.. Britton and the Corporate Staff. The corporate staff provided legal, administrative, and financial support to the divisions and handled external affairs, financing and acquisitions as well.The staff, including corporate officers, consisted of less than 60 people, about half of whom would be classified as secretarial and clerical. With this, Mr.. Britton has the capacity to exercise adequate to exercise control over the decentralized organization through its power to hire and fire at the division manager level and important, through control of the elaborate capital budgeting yester. s product lines were power brake systems for trucks, buses, and automobiles industrial furnaces and heat-treating equipment and automobile, tru ck, and bus frames.

Ethical decision making for Procter And Gamble Essay

Procter & Gamble (PG) is a global investor, a beau monde that is al carriages on fall erupt of market and reinforcing its deformity names as being at the top of the pack. One example of how the company has used social media to reinforce its shuffle and then offer a short term income play. The creativity in marketing today discount be awed when hotshot uses social net functional in combination with brand aw beness. And this type of quick thinking and aw arness can hatful a company apart, contributing to sales. Procter and Gamble is a great example of this. P&G has a purpose to keep current on events that happen through with(predicate) the day that could take a shit an impact on its brands. It looks for things that could possibly have a direct attitude upon loyal customers. In one instance, for example, the Tide brand came to the rescue after a fiery explosion during the Dayton 500 c all overed the Speed vogue with 200 gallons of burning fuel. TV viewers watched track work ers using Tide to clean the track during a two-hour delay in the expectant American Race. Corporate Governance is the interaction of the commission, shareholders and Board of Directors to help moderate that all investorsboth shareholders and creditorsare protected against managers acting solely in their let best interest. Corporate Governance consists of laws, policies, procedures and, most importantly, practices that hear the wellspring-being of the assets of the Company. Corporate Governance is at its highest levels when management acts as if they are long-run investors in the Company.The policies, procedures and practices spelled out in this section demonstrate that Procter & Gamble opts Corporate Governance very seriously. Our management acts as long-run investors of the Company because they, like most Procter & Gamble employees at all levels, are in fact long-term investors.Employees Are Long-Term InvestorsIn 1887, before P&G was even a publicly traded company, William cooper Procter introduced a cyberspace-sharing programme for employees. At the time he verbalize, We should let the employees share in the truehearteds earnings. That will give them an incentive to increase earnings. He revised that program in 1903 to have the profit sharing be awarded in the form of actual P&G stock. He reasoned that as employees became stockholders, their economic interests and those of the Company would be bound more closely together.That program still exists today with a large part of each U.S. employees retirement consisting of P&G stock. Additionally, virtually all employees own P&G stock or stock rights via various investment programs. Because of that fact, employees economic interests are line up to those of the Company.Further, our Executive Share Ownership Program requires senior executives to own shares of Company stock and/or curb stock units valued at octette times base salary for the Chief Executive Officer, and five dollar bill times base sa lary for the other senior executives. Non-employee directors must own Company stock and/or restricted stock units worth six times their annual cash retainer. These compensation programs help to ensure the alignment of the interests of our senior executives and directors with shareholders.A Foundation of Integrity, Control and StewardshipP&G has a strong report of operating with integrity throughout the Companyat all levels, in all countries, both internally and externally. Our actions and the actions of all our employees are governed by our Purpose, Values and Principles. The basis for every decision we declare at P&G can be found in our Purpose, Values and Principlesour PVPs. The clarity and constancy of the Companys PVPs is the one constituent above all others that has driven the Companys growth over extensions. Our allegiance to operate responsibly is reflected in the steps we have in place to ensure rigorous pecuniary discipline and Corporate Governance. We have an active , capable and diligent Board of Directors that meets the required standards of independence, with members who understand their role in providing strong Corporate Governance. Our visit Committee is comprised exclusively of independent directors, with significant financial knowledge and experience. The Audit Committee also meets regularly in private session with the Companys independent auditors, Deloitte & Touche LLP. We introduce a strong internal control environment. Our rigorous business process controls include written policies and procedures, segregation of duties and the careful selection and development of employees. The system is designed to provide reasonable assurance that transactions are executed as authorized andappropriately recorded, that assets are safeguarded and that accounting records are sufficiently reliable to countenance the preparation of financial statements conforming in all material respects with accounting principles in the main legitimate in the U.S . We monitor these internal controls through an ongoing program of audit self-assessment and internal and external audits. We get disclosure controls and procedures designed to ensure that instruction required to be disclosed is recorded, processed, summarized and reported in a timely and accurate manner. Our Disclosure Committee is comprised of senior-level executives responsible for evaluating disclosure implications of significant business activities and events. We execute financial stewardship by maintaining specific programs and activities to ensure that employees understand their fiduciary responsibilities to shareholders. This ongoing effort encompasses financial discipline in strategic and daily business decisions and brings particular focus to maintaining accurate financial reporting and effective controls. In addition, our Global Leadership Council is actively involved in rigorous oversight of the business. We reinforce key employee responsibilities through the Companys widely distributed Business Conduct, which details managements and the Board of Directors commitment to transmit the Companys business affairs with high respectable standards. Every employee is required to be trained on the Companys Worldwide Business Conduct Manual, and every employee is held personally accountable for compliance. Portions of the Worldwide Business Conduct Manual comprise P&Gs Code of Ethics for southward and New York Stock Exchange Regulatory Purposes, as further described in the Manual.Doing Whats beneficialP&Gs reputation is earned by our conduct what we say, what we do, the products we make, the services we provide and the way we act and treat others. As conscientious citizens and employees, we want to do what is right. For P&G, and our global operations, this is the just way to do business. A.2.1.5.1. External reporting on social/ethical issues 100.0% A+ The company provides comprehensive and miasmic social/ethical reporting on a regular basis. Coverag e Group-wide coverage (= 100% of employees arecovered by reporting). Comment The company reports on social/ethical issues in its Sustainability Reports and on its incorporated website as well as affiliated websites (www.scienceinthebox.com, www.pgbeautyscience.com). The company provides information on employees (diversity and health & safety entropy, layoffs/outplacement programs, training, working conditions), product responsibility, as well as on its community involvement and philanthropic initiatives. In addition, P&G reports on HSE non-compliance and fines. virtually issues in the report are covered in-depth (e.g. community initiatives, diversity, training and consumer information). Some issues, however, are exclusively covered in a rather general way (e.g. working conditions). obscure from policies and standards, there is only little information on the companys supply chain management much(prenominal) as on supplier audits or counseling with regard to social issues. The companys 2007 sustainability report was prepared using the Global Reporting Initiatives reporting guidelines. No information is available whether the report has been audited by an external accountant. BATAVIA, Ohio (AdAge.com) Procter & Gamble Co. and Unilever have battled over many things over the decades, from lather shares to spy scandals. But the belatedlyst battleground may be the most surprising and intriguing a race to show whos best at saving the humanness. P&G Global market Officer Jim StengelP&G Global Marketing Officer Jim StengelNothing indicates the growing hold ethical marketing has on the industry better than the concepts growing embrace by the worlds two biggest spenders. While both have been engaged in such efforts for years, theyre public lecture most them, and particularly advertising them, like never before.No less than Bill gate recently mentioned Unilever as a top-of-mind example of a company involved in sustainability efforts in a CNBC call into ques tion from the World Economic Forum in Davos, Switzerland. Unilever also won top honors in global ethical-reputation rankings from PR-monitoring firm Covalence in 2007 and Columbia Universitys Botwinick Prize in business ethics, in part for such efforts as Doves Campaign for Real Beauty which aims to reach 5 million girls with vanity programs.In fact, the line between doing good and marketing has become blurry enough that Doves Evolution viral video had to be yanked from a non-for-profit classification at the last minute to delimitate for last years Film Grand Prix at Cannes.The same day as Mr. Gates interview, P&G indicated it would be communicating about its sustainability efforts defined to encompass a broad vagabond of community-betterment programs a much bigger priority in 2008.P&G goes beyondIt will be hard to do more communicating than P&G already has done. At least eight P&G brands have active ad campaigns touting environmental or philanthropic efforts, everything from Always and Tampax support efforts to keep African girls in school by providing them with free sanitary-protection products to Pantene collecting locks of hair for cancer patients. two of those efforts already are leading to new-product launches, in the cases of Pantene and Pur water filters, the latter having switched ad agencies in part to invoke its cause-related marketing.Though both P&G and Unilever see prospects for substantial gains from such efforts on their bottom lines and for the communities in which they operate, both acknowledge that much of the effort is for internal consumption. Simply put, its getting impossible to tear or retain marketers without a solid reputation for ethical marketing.We are seeing, particularly with the new generation of young business people and young marketers, that they are only attracted to companies that fit with their own value set, said Kevin Havelock, president of Unilever U.S. And the value set of the new generation is one that says th is company must take a positive and global view on the global environment. The ethical functions we take on brands like Dove, the positions we take on non using models of size zero across any of our brands, the positions we take in scathe of adding back to communities these all underpin an attractiveproposition for marketers.Its a similar story at P&G, which has had a fairly long tradition of marketers leaving for philanthropic or religious pursuits.Cause-marketing efforts have a big motivational impact, said P&G Global Marketing Officer Jim Stengel. It fires the agencies up, too. It entirely feels like youre playing to a higher-order ideal.Telling everyoneBut neither P&G nor Unilever is proficient preaching to the choir anymore, or even limiting the message to its long-standing public-relations silo. Theyre increasingly incorporating their cause marketing into mainstream brand advertising and product assortments.P&Gs Pur has one of the most elaborate cause-marketing efforts a $20 million program that aims to purify 2 billion liters of water in Africa and save 10,000 lives by 2012.New Age as the program may be, the ads are classic package goods. The Pur water-purification packets make for an amazing product demo. Take the most turbid swamp water imaginable, mix in a sachet of Pur Purifier of water and strain it through a cloth. Within a minute or so, it produces a pitcher of absolutely clear, drinkable water.The trouble is, the people who need it most have no money. Hence it became one of the home projects in the companys global Live, Learn, Thrive philanthropic program, albeit with a commercial twist.P&G has licensed the product to Canadas Reliance Products for a U.S. launch aimed at campers and disaster-preparedness kits that broke in late February behind a feature in P&Gs March and April Brand deliverer newspaper coupon inserts.Saatchi gets in the gameThough those ads for the P&G-Reliance effort came from Quigley-Simpson, a Los Angeles direct-re sponse agency, Purs modify to a sustainability message played a role in the shift of the brands original account to Omnicom Groups TBWA/Chiat Day, Playa Del Rey, Calif., from Publicis Groupes Saatchi & Saatchi, Los Angeles, last year.Saatchi lost Pur, but the agency has definitely not given up on sustainability. In January, Saatchi acquired San Francisco-based consultancy Act Now Productions, channeled by former Sierra monastic order executive turned Wal-Mart consultant Adam Werbach, to form a Saatchi & Saatchi S (for sustainability).The growing interest in sustainability issues from P&G, Unilever, Wal-Mart and others is creating ripples of change throughout marketing services. ARS Group, which for decades has tested TV reproduction for P&G and others in package-goods, recently formed its own greens consulting unit, ARSGreen.What ARS is finding underlines the big reason that sustainability has become so normal with analytical package-goods types it works at least sometimes.G reen ads in the ARS database do about as well as others on recall and persuasion, said Ashley Grace, president of ARSGreen and head of research and development for ARS Group. Doing about total is actually a testament to sustainabilitys selling power, as he sees it.Offering solutionsIn our database, about one out of 50 ads usually has a negative tone, Mr. Grace said. In the green data set, its more like 75%. ARS has found for decades that negative ads which raise a problem without whirl a real solution usually fare poorly in tests. But negative green ads generally do about average. And green ads that go the extra step of offering tangible solutions can sometimes score exceptionally well. Ashley Grace, president of ARSGreen and head of research and development for ARS Group Ashley Grace, president of ARSGreen and head of research and development for ARS GroupWhile many in the package-goods industry believe sustainability messages resonate with only about 10% to 15% of consumers, A RS research indicates such appeals can sway about two-thirds of people, including 24% in the hard-core health and sustainability segment who rate both personal and environmental health highly.To be sure, copy testing is widely loathed by advertising agencies, particularly creatives. But marketers such as P&G use the results because they correlate with sales results.Its clear that ethical marketing really can make a difference in peoples lives. For example, since P&Gs Pantene launched its Beautiful Lengths program in 2006 to solicit locks of hair to be woven into wigs for women receiving cancer treatments, it has gotten enough donations to make 3,000 wigs. Compare that to the 2,000 wigs created over 10 years by the previously existing charity in the space, Locks of Love.It doesnt hurt P&G, of course, that Oprah snipped the locks of Hilary Swank on air for one of those wigs, or that schoolgirls have organized events to collect hundreds of hair donations at once. Oh, and it dovetails n icely with the launch of Pantene Beautiful Lengths shampoo and conditioner later this year to care for those long locks.Mitigating factorsOf course, such programs only work if other factors, such as product and pricing, are also right. For example, P&G Chairman-CEO A.G. Lafley place the U.S. Pantene business as the only real problem in the companys global hair-care portfolio in a January investor conference call, but the share losses date to the brands restage last year, not to the launch of Beautiful Lengths a year earlier. Unilevers Campaign for Real Beauty, while very much alive, last year stopped delivering double-digit sales gains Unilever had seen the first two years of the effort. Doves 2007s new-product lineup didnt go over as well as prior years (and a price hike on bar soap, not initially reciprocated by P&G and others, didnt help, either).By whatever name ethical, sustainable or cause marketing is an important secondary factor for consumers, said Unilevers Mr. Havelock. A great product at the right price is the entry point, he said. Once there, a company or a brand that has a social responsibility position or a sustainability position will then have an edge over other brands.Of course, in an age of social media, marketings good deeds seldom go entirely unpunished, and never unquestioned. Even P&Gs ads about efforts to provide free sanitary protection in Africa to help keep girls from missing school, which broke in December from Publicis Groupes Leo Burnett Co., have prompted protracted discussions on some blogs criticizing the motives in using giveaways to develop new markets and generating more waste as a result.When you do it in the right way, with the right tone and authenticity, consumers reward us for these programs, Mr. Stengel said, citing Pampers 20-country, multiyear effort to fight tetanus via Unicef as the P&G program that appears to have had the biggest positive impact on sales and brand equity to date.Such programs work best when o wned by the brand, which is why P&G, like Unilever, has generally avoided multi-company efforts such as the Red campaign to fight AIDS or the Susan G. Komen pink-ribbon campaign against breast cancer, alternatively focusing on efforts linked specifically to their own brands equity and function. It has to be right for the brands voice, said Mr. Stengel. And it has to really work for the business.

Glenmark Pharma Private Limited

Glenmark Pharma Private Limited Case think over Introduction * The go with is headquartered in Baroda. * Mr. Ranjit Deshmukh holds the position of the Vice President. * Plants set up in Tamilnadu, Hyderabad and Gurgaon. * Markets bulk and crab louse drugs and formulations. * Strong sales force of 700 people, supervised by 85 sales managers. * Salespeople realise to compete with doubled competitors in different markets. * Competitors atomic number 18 from local manufacturers to large multinationals. Factors affecting sales try * Sales effort is largely affected by the personal attitude of sales force towards the organization, job and the profession. In pharmaceutical company sector, success largely depends on the growth in market share. * A negative attitude is more(prenominal) detrimental to the organization rather than to the individual. * Moreover it leads to low morale- this creates more problems to the organizations and also to the sales managers.Results of low motif l evel * Such salespeople are mere order takers. * They do not think creatively to enlarge sales. * They have a tendency to blame the marketing programme for poor sales. * They will never read the lack of effort on their part. * They talk against the company. * They hardly get to confidence to customers on the companys products. Become argumentative with supervisors. * Also start giving credit to the competitors firm for their own sales failure. * Highlight the products of the competitor as being far better than that of their firm. * Complain that the requital paying to them is low. * Sales expenses are lower than other companies and it is restricting them from their goal achievement. * Some of them even quit the company and join other firms in the same sector.Problem Identification * Sales policy was altered considerably by the time product reaches to the customer level. * Sales people were not able to give their best to the company. mess felt that there is something rotten hap pening in the field. * There was something that was grossly wrong with the sales staff. core to identify the problems * Conducting a formal study to identify the problems of the sales staff. * They agreed upon hiring an independent consultant who fuel really talk to the salespeople to identify the problem. * They prepared a questionnaire containing 115 items covering 26 attitude areas. * Respondents had to give their opinion on a five point agreement scale. To make any remedial jut out it is very essential to know what went wrong. 1.Issues related to security- I. Not a satisfactory compensation package. II. Fear from competitors. III. lower status Complex. IV. Below average attitude towards the company. 2. Issues related to achievement- I. No recognition or rewards for path breaking ideas II. No response on suggestions 3. Issues related to approval- I. Low status of job II. No rewards or recognition from higher(prenominal) counselling. III. 4. Issues related to advancement- I. No plan for growth or advancement from companys side. II. Insufficient salary structure- lower than industry average. 5. Issues related to leadership- I.Dissatisfactory leadership. II. Failure of middle management to lead the salespeople and to give creative ideas. III. higher(prenominal) management doesnt want to listen to the problems of salespeople. IV. No cross functional co-ordination in the organization. 6. Issues related to pitying Behaviour- I. Very high dissatisfaction among employees. II. Less coordial relationship with finance and account departments as the problems related to advances & angstrom unit expenses are knowingly created by these departments. REMEDIAL ACTION- 1. A compensation package directly related to the carrying out should be developed. 2.The tuition should be given regarding superiority of the products over competitors products 3. The Need Hierarchy opening should be followed by sales supervisors where they access the need of every salesperson and mot ivators can be provided by deciding at what level of need hierarchy the salesperson lies. 4. Sales managers should follow a berth of motivator. 5. Middle management and top management should act as faciliatator for growth and self fulfillment. 6. A effloresce carrier path should be developed. 7. veracious communication of growth prospectives should be mentioned. 8. Appreciation of sales force on achievement of sales targets. . Proper training has to be imparted from time to time. 10. Disputes related to advance & axerophthol expenses should be solved as quickly as possible. 11. There should be more inter-departmental coordination. LONG limit MOTIVATIONAL PLAN FOR THE ORGANIZATION- SECURITY relate ISSUES- 1. A compensation package directly related to the performance should be developed 2. The training should be given regarding superiority of the products over competitors products 3. An installing of new joinees should be conducted explaining the finis of the organization. ACHI EVMENT RELATED ISSUES- 1.Non financial motivators should be used more. 2. The Need Hierarchy system should be followed by sales supervisors where they access the need of every salesperson and motivators can be provided by deciding at what level of need hierarchy the salesperson lies. 3. Appreciation of sales force on achievement of sales targets should be done. APPROVAL RELATED ISSUE- 1. Sales managers should follow a piece of motivator. 2. The middle management should take a keen interest in providing approval of good work. 3. A strong communication policy oriented towards employees should be followed. LOYALTY RELATED ISSUE- 1.A strong organisational culture backed by equity an opportunity for all should be followed. 2. Middle management and top management should act as faciliatator for growth and self fulfilment. 3. Aim at binding employees with organization ADVANCEMENT RELATED ISSUE- 1. A clear carrier path should be developed. 2. Proper career anchors should be developed. 3. P roper communication of growth prospectives should be mentioned. LEADERSHIP RELATED ISSUE- 1. Top management should emerge as role model to employees. 2. A conducive culture has to be followed where each employee is free to say what he feels & have a trust on leadership. . A right path should be shown to employees to have a pride on their leadership & their company. HUMAN BEHAVIOUR RELATED ISSUES- 1. Employees should be set as resource to the company rather than just a revenue generation tool. 2. Proper training has to be imparted from time to time. 3. Problems regarding sales pitching & sales presentation should be heard & resolve by experts. 4. Disputes related to advance & expenses should be solved as quickly as possible. 5. There should be more inter-departmental coordination.

Cabeza de Vaca

The Narrative of Cabeza de Vaca locating Towards the immanent Indians In The Narrative of Cabeza de Vaca, we follow the journey of Cabeza de Vaca to one of the earliest conquests to the New World. De Vacas perspective was non like that of conventional conquerors, but he was rather an anthropologist who accepted other cultures and traditions. De Vaca was an power for better interference of Indians, which lead to him being convicted and sent to Africa.This action alone speaks volumes about the heightened prejudice that fueled in the minds of the Europeans against the immanent Indians. In The Narrative of Cabeza de Vaca, we witness the superior and greedy attitude of the European conquistadors, which later evolves to a gracious and sympathetic view. During the 16th Century, European attitude towards Indians was dehumanizing as they felt that the Native Indians were inferior to them because they didnt have European characteristics of blue eyes and blonde hair .The European conquis tadors were looking for new land in hopes to live, undertake gold and gather wealth. Europeans enslaved the Native Indians and tried and true to force them off the land, thus the Indians had to fight back. Religious missionaries tried to convert the Indians to Christianity, they believed that this was the right thing to do because the Indians were superstitious and savage. Due to this perception of Europeans, Cabeza de Vaca suffered greatly because of his sympathy for Native Indians. Like most European explorers, Cabeza de Vaca was inclined towards their conquest.Cabeza de Vaca expressed sympathy and somewhat superiority towards the Indians, while take their hospitable nature throughout the expedition in order to justify his entitlement to their land. As him and his Spanish conquistadors make their westward journey, they encountered many obstacles, such as natural disasters and the initial captivity by the Native Indians. During his roughly decade long odyssey, Cabeza de Vaca we nt through many transformations from being a conquistador to a slave, wherefore a trader, and then a spiritual healer who was regarded almost as God by the Native Indians.This shows how his perception and thought changed over time, as he bonded more with the Native Indians. Although, initially, he was at the receiving end of brutality by the hands of the Native Indians, later he developed an amiable relationship with them, which resulted in him becoming an advocate for the better treatment of the Native Indians later on. Due to this, he faced great challenges and punishment, and was sent to Africa. Also, Cabeza de Vaca well-read many valuable survival skills from the Native Indians during his journey there.The Narrative of Cabeza de Vaca takes us through a trip of transforming attitudes from the initial enslavement of the conquistadors by the Native Indians, to the creation of a pleasant relationship with them later. During this expedition, we witness the ever-changing view of C abeza de Vaca, from a egocentric European conqueror to an advocate for the Native Indians. The penalization of Cabeza de Vaca for speaking up for the better treatment of Native Indians demonstrates the biased and repugnant attitude of the Europeans during the 16th Century.

Beer Company Segmentation Essay

demographic From the merchandise analysis portion of the paper we already established that internation wholey, Anheuser is expanding both into the Asian and Latin American food marketplaces. But typic solelyy what divide of the market do they set specifically? Well currently, the familiarity is do an attempt to target the fe manful nation. Michelob Ultra is cosmos marketed in womens magazines like cosmopolitan and another(prenominal) AB stigmatizes atomic piece 18 placed on woman-focused channels such(prenominal) as Oxygen and Lifetime. Women however arnt the only focus.With the recent focus being on FMBs, the close consistent and continuous market has been the 21-27- geezerhood bracket, more(prenominal) often than not college students. Its Bacardi line of flavored malt beverold ages and the latest additions, Tilt and B-to-the-E agree with the lifestyle of the contemporary adult flavour for innovative drinks that is suitable for a variety of occasions and is an alte rnative to beer. For the more traditional and patriotic consumer, Anheuser markets towards its US guests by boasting on the fact that it is the only American made beer.geographic Currently, Anheuser is a man(prenominal) enterprise with distribution centers in the U. K, Japan, Canada, and Spain. It holds a 50% market share in the U. S beer market and a 50% market share in Grupo Modelo, Mexicos unraveling brewer. Anheuser Busch bears 27% stake in Chinas number wiz brewer Tsingato and is pursuing Harbin brewery Group in China. Psychographics The trend nowa days is for people to lead healthier lifestyles and be more conscientious in the activities and interests that they partake in.This is ever so visible in the diet plans and low-carb phase that has emerged and has be screw controlling. To benefit off of this Anheuser progresss its low-calorie beer to these individuals. Anheuser in any case places more emphasis on it flavored malt beers to appeal to its wine and spirit cons umers and to compete in a changing environment where people lead higher(prenominal)ly social lifestyles by going to bars/clubs, shows, sporting events, etc.Sponsorships of the 2006 Fifa ball cup, MLB and its 26 domestic teams and the Mexican national soccer team are an attempt to capture this segment of the market. Behavioral 18-34 year old Hispanics are consuming Spanish and English broadcast media at virtually equal rates with Spanish-language telly and radio outpacing English-language television and radio * A greater percentage of unseasoned Hispanics shop at more store types than do immaturefangled non-Hispanic adults * Young Hispanics are more plausibly to be impulsive shoppers.They like to appreciation up with styles and leave spend what they have to look green more so than non-Hispanics young adults * Young Hispanic adults are heavy readers of magazines with lifestyle, entertainment, automotive and sports-focused titles taking the lead * 18-34 year old Hispanic consumers are more persuaded by advertising in Spanish and are more loyal to companies with ads in Spanish. (Hispanic business) The trend is for Hispanics to be trendsetters and innovators instead of followers/laggards so the pattern has been to market on a personal portfolio stem instead of brand- the true aspect.The younger generations tend not to be brand loyal but adoptive of the stark nakedest and trendiest innovations. The behaviour marketing of Anheuser Busch is tailored to the Hispanic with events, in magazines, television move and sporting events. It sponsors the 2006 Fifa World Cup, MLB and its 26 domestic teams and the Mexican national soccer team. Not only is the appearance of Hispanics evaluated but all of diverse nations. Anheuser promotes diversity in the workforce at distribution centers across the world to be familiar with the consumer behavior of all groups.Positioning strategies Beer is always associated with negative stereotypes of death, drunken behavior, a male activity and legion(predicate) other bad connotations. The fun image of Anheuser Busch (more commonly known as Busch Gardens) husbandry looks to change the appearance as a fun image for the family. Children at a young age will be familiar with the product and see it as user friendly because it is positioned as firm and acceptable for everyone. The addition of the low carb line of beer also helps to suggest that the beer is also healthy and socially suitable. fruit strategies Anheuser Busch product dodging includes the eye catching 7ounce shrink-wrap bottle that comes in six colorful festive designs. unfold frolicsome, one of the brands of AB, is including the addition of flavorful beer with Bud mail Oranguatang and Bud light berry. It also introduced two newly one of kind brews, Celebrate by Michelob and Brews Masters Private Reserve by Budweiser. Pricing strategies To recrudesce target the Hispanic market, AB increase the Latino budget to more than 60 million dolla rs, which is 66% more than last year.The increase of national media spending will also increase by tierce times more than last year topping 3 million dollars. While the domestic beer keep high society has increased tactical price promotions this year on a specific market, brand and package basis to reduce price premiums versus competition, accompany executives confirmed that the companys long-term pricing strategy continues to target increases at or slightly below the consumer price index. (Forbes) Promotion strategies As stated before the company is promoting its product to attract woman through woman-focused channels like Oxygen and Lifetime.In addition to adequate familiar through sponsorships of major sporting events, it promotes its products through marketing messages as the only American brewery that is motionless American owned with profits staying in the states. moth miller create from raw material Company Demographic Many breweries wee the potential drop of the gr owing Hispanic market and Miller is no dissimilar. Especially important, 75% of the Hispanic population is under 45 years old- a prime age group for beer consumption. Hispanics are the intimately brand-loyal demographic among beer consumers.However this is not the only segment that it targets. Miller is tailored to the contemporary drinker minimum age 24. Commercials for products such as Miller white show the masculine image of men in masculine environments. Most of Miller products are marketed in a way where they will attract the high-end buyer that will pay a little more and conscientious of high quality. While Anheuser Buschs Bud barge targets the younger generation, Miller Lights targets the older demographic with the minimum age being 24.A segment that has been omitted in the marketing strategies of many products not just the beer industry has been the homosexual population. Miller hopes to capitalize off this market to re remove its position as No. 1 in the industry by ta rgeting all areas of the market. Geographic In July 2002 Miller Brewing Company merged with South African Breweries plc, gain ground Miller a subsidiary of the 2 brewer in the world. It became the first international brewery to establish a presence in Central America. As its top competitor, Anheuser Busch, it is expanding into the Latin and Asian markets.Unlike most breweries, it doesnt concede to a particular geographic segment of the market but intends to account for every beer drinker in every market. Psychographics To further appeal to their No. 1 consumer the Hispanic market, Miller Brewing Company, promotes most of their products through Hispanic events such as sponsorship of Cinco de Mayo and sponsorships of World Cups. The Hispanic market is seen as the most brand-loyal and therefore is targeted so aggressively. The advertising has an effect on the psychology of consumer behavior through the emphasis of stating that their products are of higher quality.Males are attracted to the idea of a beer that places emphasis on the bravado of a product and their behavior is altered through male marketing. Behavioral In a male-marketed item such as the high life products, you must target the behavior and activities of the typical man. Miller is the official sponsor of the National football game League. Most of the products are marketed on a brand loyalty basis so it sponsors everyday products to gain the familiarity with consumers (ex Kraft, Frito-Lay, Gil allowte, etc). Positioning strategiesMiller positions its products for the loyal consumer to the more rebellious and daring drinker. The homosexual segment is seen as a daring segment because they do not adhere to the norm of todays society. Miller good Draft Light is seen targeted on the gay and lesbian network LOGO. Miller is big on let its great taste speak for itself, as seen with its No. 1 product not bad(p) taste-less filling ads, and has been successful. Miller with Food Taste for yourself summer cam paign was used and was instrumental in change magnitude sales. Product strategiesAs a company, you want to be seen as one of the top in your industry. Miller guarantees this by strategically placing Genuine Draft Light next to the number one competitive low-calorie brand. The authority of the taste and quality of its products are so high that it implements the technique of sampling to capture new beer drinkers and convert them into loyal consumers. some other technique used for their products is topographic point management which achieves more cooler and shelf space through long-neck N-Rs in 6-pack baskets and loose case, 6 and 12 pack cans, and 6-pack N-Rs represents the package ruffle consumers demand.The selling of recyclable plastic bottles which made Miller the first making it the first brewer to whirl widespread distribution in plastic in the unify States. The plastic bottles allow for a more transportable product that remains cold for the same length as aluminum. The only downside may come from recycling officials that argue that the brown plastic bottles do not recycle well with regular pop and water bottles and the court for accommodation of these brown bottles would be unfeasible. Pricing strategies To further place emphasis on the higher quality of products, it does not discount its products.It believes in a motto of No Compromise, to get a superior product you must be prepared to pay for it. Most of its pricing strategies are precondition towards the advertising efforts. Last year alone it spent 40. 1 million on Hispanic-targeted print and television advertising, more than any other advertiser in the alcoholic-beverage category. Promotion strategies Promotion of Miller products is heavily aquiline upon the ever-growing population. SAB Miller signed a 100 million deal with Univision Communications, the largest Spanish language broadcaster in the U.S. It includes sponsorship of programs, product placement and commercial time on Univisions radio, cable and broadcast networking properties. Miller realizes that all marketing efforts can be targeted at the older segment so it looks to work with major participate labels and will sponsor preview parties for new album releases for popular artists. Comical commercial advertisements for Miller Lights (Good Call) also attract the younger market. Promotion also comes from its virtual online game Miller beer runner. The accounting entry of the Miller game came within days of Anheuser-Busch, the colossal corporation who brought the famous slogan king of all beers to Budweiser and its Bud family, pulling their funding for a game called Bud pong. After discovering that many people, especially young adults, were using beer during the game instead of water, as directions specified, they axed the marketing ads and funding for the game. (FordhamObserver) In no way is the company promoting under-age drinking/misconduct and stands by its slogan Live Responsibly to promote drinking in moderation. Molson Coors Brewing Company.Demographic Coors Brewing company has 40 different brands which appeal to consumers all over the world, specifically in United States, Canada, United Kingdom, and Brazil. In the U. S Coors light is its number one brand which is targeted more towards the young adult drinkers. Molson Dry is a substitute for Coors light in Quebec, the company is spending more money in advertising this product in order to make it as appealing as Coors Light is in United States. In the United Kingdom lager holds most of the market share with beer brands such as Carlin and the introduction of the new Coors fine lite beer.As most beer companies recognize the potential in the Hispanic community, Coors thrives to gain market share within the community by offering donations and scholarships to the Hispanic Association of Colleges and University. Molson Coors objective is to get the Hispanic Community to adopt the brand, not just try it. Geographic On February 9th, 20 05 Coors joined forces with Canadas leading brewery Molson making them the 5th largest brewery by volume. This merge has presence in seven of the top either beer markets which include U. S, U. K, China, Mexico, Russia, Brazil, and Japan. Molson Coors holds 18.5% market share in the United States and 21% market share in the United Kingdom. Currently its continuing to grow Coors light in China and other Asian markets. Psychographic Molson Coors is always looking for new ways to attract consumers, and one of the most efficient markets is to attract people who watch their carbohydrates. In the U. S and other markets Molson Coors has No. 2 low carb beer to attract these consumers. As the craze for lite beer and low-carb beer increases, Molson Coors will keep bringing out new products for their consumers. Molson Coors also targets consumer through activities such as sports.In the U. S Coors light has the biggest sponsorship with NFL in order to promote their product. Also in the U. K when ever a consumer thinks about soccer they associate it with Carling, United Kingdoms No. 1 lager. Behavioral In order to make consumers familiar with their products, Molson Coors targets them through their everyday habits for suit Coors light portrays the image to young adults that drinking Coors light is cool and socially acceptable. Because of this Coors light has a dominant market share amongst college students rather than Miller and Budweiser.In order to gain customer brand loyalty from most consumers Coors light always promotes or sponsors programs which are liked by consumers with different taste. Place (Distribution) Strategy Molson Coors is always looking for new ways to communicate with its distribution channel. latterly in an attempt to increase sales Molson Coors has added more staff and applied more resources across the tether largest channels Grocery Stores, Liquor Stores, and Convenience stores. Molson Coors also created a channel marketing team to develop customized promotions aimed at addressing each customers unique needs.Product Strategy Molson Coors strategy as a whole is to provide high quality products using high-quality ingredients. In order to compete in the market a company has to always keep coming out with new products to evolve with the taste of the consumer. Molson Coors not only does that but also promises its consumers that the product is kept cold from packaging to delivery to retail. In the U. K the company introduced two new products called the Kasteel Cru, which is a fine imported lager brewed in Alsace France and C2 which is Carlings new 2 percent alcohol by volume lager.In the U. S Molson Coors introduced its new low-carb beer called Aspen Edge and to make Coors light more attractive now consumers can buy it in new 8 oz cans. Pricing Strategy Molson Coors is seek to cut cost and provide more value to its share holders by planning on cutting down the advertising budget. Last year alone Molson Coors spend ccc million dollar s on advertising. Another method which Molson Coors used to cut costs is by reducing the number of suppliers, and building more strategic value added relationship with their vendor-partners.Promotion Strategy In order for a company to come out on top it has to attract its consumers through promotions and discounts. Molson Coors promotes its products by being involved in many charities as well as Non-Profitable programs such as the Deaf knowingness program, Alcohol program and policies such as 21 means 21. In Canada the company was involved in promoting an event called the Coors Light Trauma Tour which included music and action sports. In Puerto Rico the company is trying promote its product by being more involved in community programs.Pabst regretful Ribbon Beer Demographic Pabst is one of the very few brewing companies that does not own a brewery. kind of it negotiates deals with other breweries such as Miller to brew its products while maintaining ownership and marketing rights of its brands. Pabst has a 3. 6% of the market share. Pabst Blue Ribbon is mostly popular amongst urban hipsters and this brand is being espouse by older generation X, and younger generation Y in Portland. In the U. S Pabst is offset to become more popular amongst professional and semi-professional snowboarders.Pabst is also being used by people who do gallery shows in order to portray and image that its time to get back to the basics. Overall Pabst uses a strategy which doesnt involve cash but it involves customer use of the product. Geographic Pabst has about 3. 6% market share in the U. S and about 2. 5% market share in Portland. Amongst many brands Pabst Rainier beer is more successful in the northwest. Overall in the Unites States Pabst grew 25% more in 20 different states. Psychographic Pabst which has history associated with its name is beer for older people.The beer is acquired more with taste and consumers who use to drink Pabst in the old days have started to drink it a gain making them bran-loyal. Behavioral Pabst is also considered a blue-collared beer and is targeted towards blue-collared workers. Since Pabst is the oldest brand there is customer loyalty from the older baby boomers that drank it. Place (Distribution) Strategy Now that Pabst is trying to increase its sales in the United States as well other countries it has created highly customized retailer specific programs. Pabst Blue Ribbon has also convinced a lot of important chain grocery stores to carry their product..Product Strategy Pabst lets its customer decide how they want their beer served. They havent done a package design in the last 10 years. The only change they have made in their product strategy is that they serve Pabst in bottles now. Pricing Strategy Pabst was always known as the low cost beer. They keep their prices low by not spending money on advertisement instead they let term of mouth do the job. Promotion Strategy Pabst does very little promotions in order to cut co st and save money. Among the few promotions which they do have, they offer cash payments to rowdy bike messengers to drink their beer.Pabst is also trying to come out with new promotions in Portland because they see a substantial growth market there. Another way Pabst promotes is by giving away their beer free to those who use it as a advertising for their own retail shops.References http//www. usatoday. com/money/industries/food/2005-08-08-bud-tilt_x. htm http//www. hispanicbusiness. com/ word of honor/newsbyid. asp? id=12515 http//www. forbes. com/execpicks/prnewswire/feeds/prnewswire/2005/05/25/prnewswire200505250915.PR_NEWS_B_MWT_CG_CGW010. html http//www. anheuser-busch. com http//www. rocketink. com/Miller%20speech. pdf http//www. themorningsun.com/stories/041005/bus_beer. shtml http//www. duluthsuperior. com/mld/duluthsuperior/12213156. htm http//www. realbeer. com/news/articles/news-000738. php http//www. fordhamobserver.com/media/paper827/news/2005/11/10/Features/Weighing.I n. On. eer. Games. Marketing. Strategies. And. Their. 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