Saturday, August 31, 2019
Calorimetry and Hessââ¬â¢s Law Essay
Elemental magnesium is one of the principal components of flares used to illuminate nighttime activities, or to aid in signaling oneââ¬â¢s location to aircraft and ships. Your instructor may ignite a strip of magnesium ribbon to demonstrate the combustion of magnesium in air. It will be evident that a great deal of light energy is released from this reaction. A direct method for measuring the heat produced by this reaction would be difficult, so we shall resort to an indirect method in this experiment as discussed below. Some chemical reactions (including the one above) are associated with the evolution of thermal energy and are called exothermic reactions. When there is absorption of energy in a chemical reaction, the process is called endothermic. The magnitude of the energy change is determined by the particular reaction as well as the amount of product(s) formed. The thermal energy transferred in a balanced chemical reaction carried out at constant pressure is called the enthalpy of reaction (or heat of reaction) and isà given the symbol ÃâHrxn. ÃâHrxn is often expressed in units of kJ/mole where mole refers to the amount of a reactant or a product involved in the reaction. In general, the reactant or product must be specified. In this experiment, you will measure the enthalpy changes of several exothermic reactions utilizing a simple calorimeter. This calorimeter consists of an insulated vessel (a Styrofoam cup), a thermometer, and a lid (which is loose fitting to allow the pressure to remain constant. The energy given off by any reaction carried out in the calorimeter is absorbed by both the calorimeter and the solvent (water). This causes an increase in the temperature of the calorimeter and solvent that can be me asured by a thermometer. The heat that is absorbed by the calorimeter and solvent is calculated from the equation: qcal = C ââ¹â¦ ÃâT (1) where C is the heat capacity of the calorimeter and solvent, and ÃâT is the change in temperature of the water (the solvent) in the calorimeter. Heat capacity is defined as the amount of energy required to raise the temperature of an object by 1 à °C. In this experiment, the vessel and the amount of solvent remain constant, so C is a constant. Enthalpy is an extensive quantity, so the amount of heat generated by the reaction is given by the expression: qrxn = n ââ¹â¦ ÃâH (2)à where n is the number of moles of a specific reactant or product and ÃâH is the enthalpy change of the reaction in kJ/mol. Since the energy of the universe is conserved, the total energy change of the system (the reaction) and surroundings (calorimeter and solvent) is equal to zero. These relationships can be combined as shown in equation (3). qsystem + qsurroundings = qreaction + qcalorimeter = nââ¹â¦ÃâH + Cââ¹â¦ÃâT = 0 (3) This equation can be rearranged to determine either C or ÃâH as shown in equations (4) and (5). C = âËâ nââ¹â¦ÃâH/ÃâT (4) ÃâH = âËâ Cââ¹â¦ÃâT/n (5) For exothermic reactions, ÃâH < 0 and ÃâT > 0. The main experimental problem in any calorimetric measurement is obtaining anà accurate value of ÃâT. The initial temperature, Ti, of the reactants can be determined directly using a thermometer. However, it is difficult to obtain a precise value for the final temperature, Tf (the instantaneous temperature when the reactants are mixed together and react), because (1) reactions do not occur instantaneously, and (2) calorimeters are not perfectly insulating, but actually allow some heat energy to slowly enter or escape from the calorimeter over time. This occurs both during the reaction and after its completion. If an exothermic reaction occurs in a hypothetical calorimeter that is perfectly insulated, all of the heat produced by the reaction will remain in the calorimeter, resulting in a constant final temperature. This would yield the same ÃâT whether or not the reaction is instantaneous. Now consider a hypothetical exothermic reaction that occurs instantaneously, but in a realistic calorimeter that is not perfectly insulated. In this case, the temperature of the calorimeter would diminish over time due to the gradual escape of heat energy to the surroundings. ï⬠The ââ¬Å"finalâ⬠temperature to be used in determining ÃâT in this case is actually the maximum temperature reached immediately after reaction occurs, since this temperature change is due exclusively to the heat produced in the reaction, and no escaping of heat to the surroundings has occurred yet. For real calorimeter experiments, reactions neither occur instantaneously nor are calorimeters perfectly insulated. Thus, during an exothermic reaction the temperature of the calorimeter increases initially, but never has a chance to reach the correct maximum ââ¬Å"finalâ⬠temperature since heat is escaping to the surroundings even while the reaction is proceeding toward completion. A correction for this heat exchange is made by an extrapolation process using the temperature vs. time curve (see Figure 1). First, a plot of the temperature readings as a function of time for the reaction is generated. By extrapolating only the linear portion of the curve (e.g., the points including and after the maximum temperature) back to zero time (the time when the reactants were mixed in the calorimeter), Tf is obtained. The Tf value determined in this manner will be the temperature that the calorimeter and the solvent would have reached, had the reaction occurred instantaneously and with no heat exchange to the room. This value should be used for the calculation of change in temperature, ÃâT. Consult with your TA for specific instructions for extrapolation using Microsoft Excel. A. Determination of the Enthalpy of Combustion of Mg Using Hessââ¬â¢s Law The calorimeter will be used to determine the enthalpy of combustion of magnesium by application of Hessââ¬â¢s law. Consider the following reactions: (a) H2(g) + à ½ O2 (g) ââ â H2O (l) ÃâHa = âËâ 285.84 kJ/mole (b) Mg(s) + 2 H+ (aq) ââ â Mg2+ (aq) + H2 (g) ÃâHb (c) Mg2+ (aq) + H2O (l) ââ â MgO (s) + 2 H+ (aq) ÃâHc By adding equations (a), (b), and (c) we obtain (d) Mg (s) + à ½ O2 (g) ââ â MgO (s) ÃâHrxn = ÃâHa + ÃâHb + ÃâHc which represents the combustion of Mg(s). Reaction (a) represents the formation of liquid water from its constituent elements. The enthalpy change for this reaction, symbolized ÃâHa above, is the standard heat of formation of liquid water (or ÃâHf (H2O)) and is a known quantity. ÃâHb and ÃâHc will be determined experimentally by measuring the temperature rise when known masses of magnesium metal and magnesium oxide, respectively, are added to hydrochloric acid. Reaction (c) as written is an endothermic reaction. Since it is easier to perform the reverse (exothermic) reaction, the data you collect will be of opposite sign to that needed for the Hessââ¬â¢s law calculation for reaction (d). When data from your analysis is correctly combined with that for the known reaction (a), the enthalpy of combustion of magnesium metal can be obtained. PROCEDURE: Note: Handle the Styrofoam cups gently. They will be used by other lab sections! A. Determination of the Enthalpy of Combustion of Magnesium Reaction of Magnesium Metal and Hydrochloric Acid 1. Using the graduated cylinder, add 50.0 mL of 1.0 M HCl to the empty calorimeter. Wait for a few minutes to allow the set-up to reach thermalà equilibrium. 2. While waiting, determine the mass of a sample of magnesium ribbon (about 0.15 g) on the analytical balance, and then wrap it with a piece of copper wire. The copper will not react in the solution; its purpose is to prevent the magnesium from floating to the surface during the reaction. Do not wrap the magnesium too tightly or it will not react quickly enough with the HCl solution. Do not wrap the magnesium too loosely since it may escape the copper ââ¬Å"cageâ⬠and float. 3. Using LoggerPro, start a run of 500 seconds with the temperature probe in the 1.0 M HCl in the calorimeter (with lid). 4. The magnesium/copper bundle is added to the HCl solution. Replace the lid with the thermometer in place, and begin swirling to mix. Be sure to support the temperature probe. Continue swirling and collecting data and record about 300 seconds or until the temperature starts decreasing. This will provide the linear part of the curve, and are the most important points for the extrapolation procedure. 5. When data collection is completed, rinse the calorimeter and thermometer with distilled water and dry as completely as possible. Place the piece of copper in the container labeled ââ¬Å"copper waste.â⬠B. Reaction of Magnesium Oxide and Hydrochloric Acid 1. Place 50.0 mL of 1.0 M HCl into a clean graduated cylinder. 2. On a top-loading balance, transfer approximately 0.7 to 0.8 g of MgO to a clean weighing boat (no need to record this mass). Next, determine the mass of the MgO and the weighing boat on the analytical balance and record the data. Transfer the MgO to the dry calorimeter. 3. On the analytical balance, record the mass of the ââ¬Å"emptyâ⬠weighing boat after the transfer and calculate the mass of MgO actually transferred to the calorimeter. 4. Record the initial temperature (Ti) of the 1.0 M HCl solution in the graduated cylinder. 5. Note the time (time = zero) and add the 50.0 mL of 1.0 M HCl to the calorimeter containing the MgO. 7-8 points after the temperature maximum. In this reaction all the MgO should react since HCl is used in excess. However, if the solid MgO is allowed to sit on the bottom or sides of the cup it will not dissolve and hence it will not react. Make sure the solution is mixed constantly but gently. (NOTE: Before discarding this solution, check to see that all of the MgO has reacted. If solid MgO remains, the results from this portion of the experiment are not accurate. If any solid is present, this portion of the experiment must be repeated.)à 6. When data collection is completed, rinse the calorimeter and thermometer with distilled water and dry as completely as possible.
Friday, August 30, 2019
Marketing Management, Eleventh Edition
Visual Consistency was the main feature of Crispinââ¬â¢s advertising campaign. They gave full focus to the support background. In both their advertising campaigns they promoted the chicken costume and the Coq Roq Band rather than starting the ad with it and ending with advertising the Tender Crisp chicken and chicken fries. This made the promotion not too commercial and ââ¬Å"uncoolâ⬠as believed by the young generation.Crispin did not keep the campaign duration very long. They concentrated on creating a surprising, short yet captive campaign as found in www. subservientchicken. com where the last icon was the only indication of BKââ¬â¢s promotion. They even went on promoting the created Coq Roq Band before airing their ads on MTV and VH-1. The tagline identified by Crispin was ââ¬Å"Have it your way. â⬠This tagline was used for all the promotional activities developed for Burger King.This simple but sticky tagline helped in word-of mouth publicity which is conside red to be more convincing and effective. Burger King was consistently positioned as the youthââ¬â¢s eating style. The Brand positioning was such that the young people could identify Burger King with themselves. It was positioned as food (fast food) meant for young men. Simplicity was the central theme of BK as they shied away from being too commercial. The promotion included in-store signage to message on cups with the tagline ââ¬Å"Have it your way.â⬠This helped in better retention and understanding of the message by its target audience. Identifiable Selling Point of Burger King is its customized burger service to customers. This is its unique selling point (USP). This means giving a sense of importance and uniqueness to customers as they feel well served. This gives an edge to Burger King over its competitors. Works Cited Page Philip Kotler, Marketing Management, Eleventh Edition, Pearson Education Publishers, Delhi, 2003
Thursday, August 29, 2019
Chinatown (1974) - dir. Roman Polanski Movie Review - 1
Chinatown (1974) - dir. Roman Polanski - Movie Review Example Gittes follows Hollis moves, takes pictures of him with a young woman, and hears him oppose the development of new reservoir that makes the headline of the following newspaper. A beautiful woman confronts Gittes in his office; she claims to be the real Evelyn Mulwray and he can anticipate a lawsuit. He notices it is a set up and Gittes wants to establish the person behind it and his investigations guides him to Mulwrayââ¬â¢s drowned body. Gittes suspects murder, he investigates and realizes that every night, huge quantities of water are released from the reservoir, and the land is almost dry. Gittes realizes that Hollis was once a business partner of John Huston (Noah Cross) his father. Noah Cross promises to give Gittes a huge amount if he succeeds in looking for Hollis missing girlfriend. As Gittes investigates the missing of Hollis girlfriend, he discovers that many orange groves have transformed their ownership in San Fernando. When Gittes visits San Fernando Valley, he is confronted and beaten by angry landowners who thought that he was from the water department who had been destroying and poisoning their water reservoirs to force them out of their land. Gittes finds out that Mulwray was killed when he knew that the new water tank would be used to irrigate newly bought properties. Gittes unravels a murder drama, which looks to be linked to the water reservoirs in San Fernando Valley. The conspiracy that Gittes unravels does not fit a real noir crime film because there is the absence of high-speed loot, no gems, and jewels. Instead, Huston, and other people are planning to dry up the San Fernando Valley by moving water to another direction in order to purchase the land cheaply, and then re-divert water back into the land so that the land becomes fertile, and sell it at a higher price. The central question is how Evelyn Mulwray fits in all this activities and who is this mysterious woman associated with
Wednesday, August 28, 2019
Reckoning Essay Example | Topics and Well Written Essays - 1750 words
Reckoning - Essay Example She compares England to ââ¬Å"Jerusalemâ⬠(720), which is a holy place in her heart. According to Kincaid, England was a unique jewel that only special people got to wear (720). England the jewel is so beautiful, gentle, and delicate in her opinion that she cannot help but express her adoration. She even extends the admiration to the people of England. She says, ââ¬Å"The people who got to wear England were English peopleâ⬠(720). The statement clearly shows how unique the English people were to be able to wear that special jewel, England. Kincaid forms her idea of England in many ways. First, she learned about England from school. She describes how her teacher first showed them England from a map. ââ¬Å"When my teacher had pinned this map up on the blackboard, she said, ââ¬ËThis is Englandââ¬â¢- and she said it with authority, seriousness, and adoration, and we all sat upâ⬠(720). The teacherââ¬â¢s tone was enough indication that the topic about England was important, and they needed to take it in seriously thus it drew Kincaidââ¬â¢s attention to the study and knowledge of England. Secondly, Kincaid experiences England in her daily life. An example is the can of cocoa that has a label of ââ¬Å"Made in Englandâ⬠on it. Others like the box of oats, her cloth, socks, and shoes all have this particular tag. Her curiosity and knowledge of England improves with these daily experiences. Kincaid also learned much about England from demonstrations by her parents. She writes about how her father must have seen and admired the picture of an Englishman wearing a particular hat in England (721). She talks greatly of how her mother taught her to eat her food the English way (721). Although Kincaid has such fascinations about England, she is far away on an island and can only live with what she has heard or seen from few English people she met. She merely lives under the shadow of
Tuesday, August 27, 2019
Unique style and technique of Sandro Botticelli Research Paper
Unique style and technique of Sandro Botticelli - Research Paper Example All the aesthetics of the Italian Renaissance reached its highest stage of development by the end of the 15th century in the works of the eminent Florentine school artists - Sandro Botticelli, Leonardo da Vinci and Michelangelo Buonarroti. Their works masterly show the two sides of our existence - spirituality and humanity; subtle excellence of works of the High Renaissance places emphasis on the interrelationship of personal world and objective reality. Botticelli worked mostly with the subjects drawn from the Bible, frequently from the New Testament and classical antique mythology.It seems, at first glance, that he was concerned with purely religious or mythological subjects ââ¬â the subjects artists used to turn to centuries ago. But itââ¬â¢s just enough to look at his Renaissance Madonnas to realize that there is nothing in common between them and the Virgin and Child on icons. The sacred theme appears just as a secular portrait of a young woman whose name is even known. W hat is this? Broadness? Sacrilege? The life journey of Sandro Botticelli, his unique style and technique, will be examined through the example of his timeless works of art in this paper. Giorgio Vasari, an Italian painter of the 16th century, an outstanding biographer of many Italian artists, begins the biography of Sandro Botticelli saying that at the time of Lorenzo de Medici the Magnificent, which truly was the golden age for every gifted man, reached his peak the creative work of Alessandro, named between us as Sandro, nicknamed Botticelli. Botticelli was one of the most prominent figures of the blessed era associated with the name of Lorenzo the Magnificent. Like most of the titans of the Renaissance he was of humble origin. His success was in his energy, will, intelligence and talent. All this plus rare charm and tact helped the son of a tanner to enter the very select circle of cultural and artistic elite of Europe. He was born in Florence in 1445. His real name was Alessandr o Filipepi. He was the youngest of four sons of Mariano Filipepi and his wife Esmeralda. The first mention of Alessandro, as well as of the other Florentine artists, we find in the ââ¬Å"portate al Catastoâ⬠- a kind of register of incomes for taxation which was kept in accordance with the decree of the Republic. So, in 1458, Mariano Filipepi stated that he had four sons - Giovanni, Antonio, Simon and thirteen years old Sandro and added that Sandro was learning to read and the boy was sickly. Jewelry became the turning point in the development of the young Botticelli. Alessandro was sent by his father, tired of his extravagant restless mind, to learn the skill of jewelry. According to Vasari, there was a close relationship between jewelers and painters at that time. To work in a workshop of the first meant to get direct access to the craft of the latter. Sandro became skilled in drawing, which was necessary for accurate and confident black finish. Soon he became interested in p ainting and decided to devote his life to it. He never forgets the valuable lessons of jewelry - precision in drawing of contour lines and skillful use of gold (he often uses it as an additive for paint or for the background, in pure form). In 1464 Sandro joined the school of the excellent painter, Fra Filippo Lippi, the Carmelite, from the Monastery of Santa Maria del Carmine. Lippiââ¬â¢s workshop was then in Prato, where the artist worked until 1466 on the frescoes of the Cathedral. In 1465 Filippo painted his Madonna and Child Enthroned with Two Angels. It became the indisputable pattern of composition and style for many early works by Botticelli, like Madonna and Child with an Angel and Madonna della Loggia. Even the earliest works by Sandro are distinguished by a special, almost imperceptible, atmosphere of spirituality and poetry of images - forà Botticellià painting tended towards the poetic not simply because of its lyrical
Monday, August 26, 2019
Human Resources Management, Management in Organisations Essay
Human Resources Management, Management in Organisations - Essay Example But, despite new and advanced equipments, machineries or even computer programs, the human component remains a very important factor of production. Kaplan and Norton (2005) argue that it is important to measure other perspectives other than that of the traditional financial perspective but it is important to consider the customer, business process and of course the learning and growth perspectives. In fact, one of key importance of the learning and growth perspective is that it is supposed to prepare the companyââ¬â¢s manpower to handle the new business processes that may result from the new, technologically advanced machines and equipments. II. Main Body Strategic Human Resource Management: The Demand The technical revolution has also brought in a new breed of workers that has been called the knowledge workers. These has brood has drastically changed the way things are done wherein even office hours and barriers have also been technically demolished. These knowledge workers are a lso not easy to retain. The problem is, when they leave, their contribution goes away with them. However, to succeed or maintain competitive advantages, companies are recognising the importance of these knowledge workers to ensure the success of their strategies (Serrat 2008; ADB 2010). Hence, management of human resources has been catapulted to assume a more proactive role in the inception of company strategies. Financial and marketing strategies will always be considered in the companyââ¬â¢s strategic plans as well as that of the operations. However, the end of the industrial age and the beginning of the information age demands that human resources step up to ensure that whatever strategies the firm may propose across the functional areas, these will be properly implemented to ensure organizational success. Likewise, there is the challenge of different cultures brought about by globalization. As such, companies must be able to make human resources truly strategic to adapt to th e demands of the business reality being faced by companies worldwide. Globalization: A growing Strategic HR concern Globalization has also been a big part as companies outsourced most of their operations, not to states but on the other parts of the globe. This is also a good thing though since the worldwide operation of businesses has weeded out low performing firms giving way to a more competitive business environment (Khatri & Nanyang 2000). These are very good for the customers since competition increases the quality of products and services that they receive. This has jacked up costs for the companies though as they push themselves to become better and avoid being boxed out not only by domestic but foreign competitors as well. This is the reality that must be faced by any company operating globally. Usually, companies open up operations mostly plant facilities to save on logistics by being closer to their customers. However, the companies are also increasing their back office op erations outside their countryââ¬â¢s borders. This has proven to be a very important strategy since the outsourcing move has dramatically driven down manpower costs for most companies. The problem is that these personnel from different countries come with different cultures and to succeed, it is important that companies be made aware that these employees are not just a simple static part of their production
Sunday, August 25, 2019
World Class Operation Essay Example | Topics and Well Written Essays - 1000 words
World Class Operation - Essay Example According to the report findings the main role of benchmarking is to provide the management with the necessary information and knowledge of what composes the best performance in a certain field. Superior performance is mainly connected to output, efficiency, quality and other parameters that are related to performing a certain job. Therefore, benchmark not only investigates the best practices to improve the performance in the organization but the ways to achieve this performance. As a result, benchmarking is not a process of understanding the measurements but understanding the conditions necessary to achieve the desired results, the necessary results, and competency required in order to achieve top performance in the organization. As the research declares benchmarking has an important role of enhancing transparency in the organization. This is through enabling the organization to scrap off different aspects that hinder the flow of information from one department to the other. Through information sharing, the organization is able to understand the best practices to put in place in order to improve service delivery to the customers. The level of transparency and accountability within the organization is enhanced tremendously. The purpose of benchmarking is to enable the organization to develop realistic goals and strategies that will improve the performance of the organization. Benchmarking has an important purpose of providing the organization with a sense of urgency for improvement.
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